Internet Marketing Training

We provide a wide range internet marketing training courses that will help you to earn more money online.

You can sign up for FREE now to receive access to 35 hours’ worth of internet marketing training sessions that will provide you with a wealth of tips and techniques to really make a difference to your ongoing internet marketing strategy for your business.

Once you have completed your FREE internet marketing training you can take one of our online assessments to receive a formally accredited Internet Marketing qualification.

Choose to take either the Award, Certificate or Diploma (or complete all three) online assessment and receive a formally accredited qualification that is guaranteed to help you boost your business online.

    

Our CEO, Sean McPheat, has written all of our internet marketing training programmes specifically for marketers and business owners just like you. Sean has earned millions online through a wide range of internet-based businesses, so he really knows what it takes to become a success online.

Sign up now to start your online training
for the Internet Marketing Award,
Certificate or Diploma today

SIGN UP TO RECEIVE
6 FREE INTERNET
MARKETING CHEAT
SHEETS
Name*
   
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The Internet Marketing Award is an introduction to the principles and techniques behind internet marketing and is best suited to beginners who have never had any experience of marketing their business online.

The Internet Marketing Award will give you the skills and knowledge that you need to take advantage of the online marketplace, and help you to start marketing your business more effectively online.

The Internet Marketing Award includes the following modules and sessions:

Module 1 – Introduction To Internet Marketing

  • Session 1 – Welcome To The Qualification
  • Session 2 – Welcome To The Award
  • Session 3 – Introduction To Internet Marketing
  • Session 4 – Brief History Of The Internet
  • Session 5 – Evolution Of The Online Marketplace
  • Session 6 – Evolution Of Internet Marketing
  • Session 7 – The State Of Internet Marketing Today
  • Session 8 – Internet Marketing vs. Traditional Marketing
  • Session 9 – Summary

Module 2 – Success On The Web

  • Session 1 – Overview Of The Module
  • Session 2 – Different Business Models On The Web
  • Session 3 – Internet Marketing Success Stories
  • Session 4 – Key Factors To Make Money Online
  • Session 5 – Find A Hungry Crowd
  • Session 6 – Internet Marketing Technology
  • Session 7 – Summary

Module 3 – Web Design Principles

  • Session 1 – Defining The Purpose Of Your Website
  • Session 2 – Design Principles
  • Session 3 – Navigating Around Your Website
  • Session 4 – Your Most Wanted Responses
  • Session 5 – Heat Maps
  • Session 6 – Sales Copy Essentials
  • Session 7 – Summary

Module 4 – Generating Targeted Traffic

  • Session 1 – Different Sources Of Traffic
  • Session 2 – The Importance Of Tracking The Effectiveness Of Your Traffic Generation Campaigns
  • Session 3 – SEO
  • Session 4 – Pay Per Click Advertising
  • Session 5 – Banner Ads And Banner Exchange Programmes
  • Session 6 – Pop-Ups, Pop-Unders And Flash Ads
  • Session 7 – Advertising With Toolbars And Widgets
  • Session 8 – Social Media Networking
  • Session 9 – Email Marketing
  • Session 10 – Content Generation
  • Session 11 – Placing Adverts In eZines And Newsletters
  • Session 12 – Affiliate Marketing
  • Session 13 – Summary

The Internet Marketing Certificate covers all of the information described in the Internet Marketing Award, and then delves deeper into the techniques and methods behind internet marketing success.

The Internet Marketing Certificate will help you to improve your web presence, develop online marketing campaigns, advance your search marketing knowledge and harness the power of social media marketing for your business.

The Internet Marketing Certificate is designed for intermediate level internet marketerswho are looking to improve and enhance their current internet marketing skills and become more successful online.

The Internet Marketing Certificate includes the following modules and sessions:

Module 1 – Producing Winning Sales Copy

  • Session 1 – Overview Of Sales Copy
  • Session 2 – Your 1 Page Sales Letter
  • Session 3 – Sales Copy For A Corporate Website
  • Session 4 – Sales Copy For A Squeeze Page
  • Session 5 – Sales Copy For A Product Sales Website

Module 2 – Mastering Google AdWords

  • Session 1 – Introduction To Google AdWords
  • Session 2 – Landing Pages For Google AdWords
  • Session 3 – Creating An AdWords Campaign Part 1
  • Session 4 – Creating An AdWords Campaign Part 2
  • Session 5 – Keyword Research
  • Session 6 – Broad, Phrase & Exact Match Keywords
  • Session 7 – More Keyword Tips
  • Session 8 – Local Targeting
  • Session 9 – Ad Groups
  • Session 10 – Quality Score
  • Session 11 – Bidding & Budgets
  • Session 12 – Advanced Bidding Strategies
  • Session 13 – Writing An Ad The Right Way
  • Session 14 – Google Display Network
  • Session 15 – Placement Targeting & Banners
  • Session 16 – Case Study

Module 3 – Microsoft & Yahoo Marketing

  • Session 1 – Microsoft & Yahoo
  • Session 2 – How To Set Up A Yahoo Search Campaign

Module 4 – Facebook Advertising

  • Session 1 – Introduction To Facebook Advertising
  • Session 2 – Starting An Account
  • Session 3 – Facebook Pages
  • Session 4 – Writing Your First Ad
  • Session 5 – Advanced Writing Tips
  • Session 6 – Landing Pages
  • Session 7 – Tracking & Changes
  • Session 8 – Case Study

Module 5 – Marketing Through AdSense

  • Session 1 – Introduction To AdSense
  • Session 2 – Setting Up An AdSense Account
  • Session 3 – AdSense Tips & Tricks

Module 6 – Understanding Google Analytics

  • Session 1 – Introduction To Google Analytics
  • Session 2 – Splitting Traffic Sources
  • Session 3 – Analytics, AdWords& Goals

Module 7 – Search Engine Optimisation

  • Session 1 – How Do Search Engines Work
  • Session 2 – Working With Keywords
  • Session 3 – On-Page Optimisation
  • Session 4 – Off-Page Optimisation
  • Session 5 – SEO Campaign Analysis
  • Session 6 – Staying At The Top Of The Search Engines
  • Session 7 – Monitoring Results
  • Session 8 – Summary
  • Session 9 – Case Study

Module 8 – Content Marketing

  • Session 1 – Introduction To Content Marketing
  • Session 2 – Web Articles
  • Session 3 – Press Releases
  • Session 4 – Whitepapers &Ebooks
  • Session 5 – Video Marketing
  • Session 6 – Podcasts
  • Session 7 – Wikis & Wikipedia
  • Session 8 – Technorati, Flickr, YouTube & Teleseminars
  • Session 9 – Squidoo&HubPages
  • Session 10 – Webinars

Module 9 – Social Media Marketing Part 1

  • Session 1 – Overview To Social Media
  • Session 2 – Using Facebook
  • Session 3 – Social Bookmarking
  • Session 4 – Social Networking For Business
  • Session 5 – Multimedia Sharing
  • Session 6 – Summary
  • Session 7 – Case Study

Module 10 – Social Media Marketing Part 2

  • Session 1 – Blogging
  • Session 2 – Microblogging with Twitter
  • Session 3 – Sharing Documents With SlideShare
  • Session 4 – Distributing Content With RSS
  • Session 5 – Using Social Media Aggregators
  • Session 6 – Emerging Technologies
  • Session 7 – Summary
  • Session 8 – Case Study

Module 11 – Advanced Marketing Strategies

  • Session 1 – Increasing The Frequency Of Purchase
  • Session 2 – Back End Strategies
  • Session 3 – New Product Creation
  • Session 4 – Bumps, Down Sells, Up Sells & Cross Sells
  • Session 5 – Case Study

The Internet Marketing Diploma covers all of the information described in both the Internet Marketing Award and the Internet Marketing Certificate, as well as providing you with extensive material on monopolising your online marketplace, gaining the edge through competitor analysis, formulating an internet marketing strategy and analysing your success.

The Internet Marketing Diploma is designed for advanced level internet marketers who want to push themselves above the competition through a superior knowledge of internet marketing techniques. 

The Internet Marketing Diploma includes the following modules and sessions:

Module 1 – Understanding Your Online Marketplace

  • Session 1 – Introduction To The Online Marketplace
  • Session 2 – Who Are Your Target Customers?
  • Session 3 – Understanding The Customer Decision Making Process
  • Session 4 – Keyword Research
  • Session 5 – Forum & Blog Hunting
  • Session 6 – Video Research
  • Session 7 – Article Popularity
  • Session 8 – Social Media Potential
  • Session 9 – Case Study

Module 2 – Competitor Analysis

  • Session 1 – Introduction To Competitor Analysis
  • Session 2 – Competitor Analysis
  • Session 3 – Traffic Analysis
  • Session 4 – Google Alerts
  • Session 5 – Link Examination
  • Session 6 – Case Study

Module 3 – Internet Marketing Strategy & Planning

  • Session 1 – Internet Marketing Strategy
  • Session 2 – Different Business Models
  • Session 3 – Internet Marketing Planning
  • Session 4 – Internet Marketing Mix
  • Session 5 – How To Set Your Price
  • Session 6 – B2B Internet Marketing
  • Session 7 – B2C Internet Marketing
  • Session 8 – Constructing The Internet Marketing Plan – Overview
  • Session 9 – Constructing The Internet Marketing Plan – Setting Goals
  • Session 10 – Constructing The Internet Marketing Plan – Research and Analysis
  • Session 11 – Constructing The Internet Marketing Plan – Segmentation
  • Session 12 – Constructing The Internet Marketing Plan – The Proposition
  • Session 13 – Constructing The Internet Marketing Plan – The Marketing Mix
  • Session 14 – Constructing The Internet Marketing Plan – Alignment

Module 4 – Measuring & Monitoring

  • Session 1 – Online Measurements
  • Session 2 – Google Analytics
  • Session 3 – Web Logs & Performance Of Your Site
  • Session 4 – What Is CRM & Why Is It So Important?

Sign up now to start your online training
for the Internet Marketing Award,
Certificate or Diploma today

SIGN UP TO RECEIVE
6 FREE INTERNET
MARKETING CHEAT
SHEETS
Name*
   
Email*





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