August 22, 2013

construction workersIf you’ve moved past the stage of endlessly looking for the next big idea in Internet marketing, and have actually implemented some of the ideas you’ve found, you may be wondering why you’re not getting the results you were hoping for. Here are some of the most common reasons why Internet marketing campaigns don’t work, and how you can fix them so that your Internet marketing is successful.

Unclear objectives

The most common reason that Internet marketing strategies fail to achieve their objectives are simply that the objectives themselves are unclear. If you don’t know what your target is, how can you ever hope to hit it? The reason for this lack of clarity could be that you don’t fully understand your market, or the benefits of your product, or what your competition is offering, or even what call to action you want your prospects to take as a result of your marketing. The fix for unclear objectives is simply to clarify your objectives.

Outdated information

The Internet marketing world changes all the time. It doesn’t matter if you’re following the best information out there on how to create micro sites with massive numbers of backlinks from link farms, since Google’s updates to their search algorithms means those sites will never show up on page one. If you did not see the anticipated result for your campaign, make sure it is still valid for the current environment. There are two possible fixes for this mistake. First, you can update your campaign for the current environment. Second, you can find a different Internet marketing strategy that accomplishes the same goal as the first, but has been created for the current environment.

Unsuitable methods

Sometimes particular Internet marketing methods work wonderfully for one person, yet those same methods are complete failures for another person. Generally, this is because the second person is missing one of the prerequisites for the method, or lacks the skills or personality required for the method. Social media marketing might be unsuitable for an extremely private person, just as email marketing might be unsuitable for someone who does not have a list of people to whom they can send emails, and article marketing might be unsuitable for someone who is a poor writer. The fix for this problem is to make sure that you have all the requirements for a particular type of Internet marketing before embarking upon it, or to acquire the necessary skills or prerequisites.

Unrealistic expectations

Many times, there is nothing wrong with your Internet marketing campaign. It simply isn’t producing results as quickly as you desire. This is especially true of anything that depends upon organic spreading throughout the Internet. You cannot control the speed with which other people act. To fix this, adjust your expectations, or choose a different form of Internet marketing that is more in line with your goals.






Sean McPheat

Managing Director

The Internet Marketing Academy


(Image: Morguefile)

Leave a Reply

Your email address will not be published. Required fields are marked *


Follow the IMA

Receive Blog Updates

Enter your email to get more internet marketing tips

Recent Blog Posts

The Qualities All Creative People Share

The Qualities All Creative People Share

Whether you asp ...
3 Mistakes All Start-Ups Should Avoid

3 Mistakes All Start-Ups Should Avoid

If you have inv ...
How To Improve Your Online Reputation

How To Improve Your Online Reputation

An online reput ...
Are Broken Links Holding You Back On Google?
Struggling To Stump Up Blog Content? Try This…



Please enter your details below &
what you're looking for and we will get
back to you with a quote




Your message:


Home | Training | Courses | Contact Us| XML Site Map | Blog RSS Feed | Feed

Internet Marketing Academy
Head Office:
GHL House
12 - 14 Albion Place
ME14 5DZ

Telephone: 0800 000 0000

Terms & Conditions  |   Cookie Policy

Follow Us Online