August 22, 2013


construction workersIf you’ve moved past the stage of endlessly looking for the next big idea in Internet marketing, and have actually implemented some of the ideas you’ve found, you may be wondering why you’re not getting the results you were hoping for. Here are some of the most common reasons why Internet marketing campaigns don’t work, and how you can fix them so that your Internet marketing is successful.

Unclear objectives

The most common reason that Internet marketing strategies fail to achieve their objectives are simply that the objectives themselves are unclear. If you don’t know what your target is, how can you ever hope to hit it? The reason for this lack of clarity could be that you don’t fully understand your market, or the benefits of your product, or what your competition is offering, or even what call to action you want your prospects to take as a result of your marketing. The fix for unclear objectives is simply to clarify your objectives.

Outdated information

The Internet marketing world changes all the time. It doesn’t matter if you’re following the best information out there on how to create micro sites with massive numbers of backlinks from link farms, since Google’s updates to their search algorithms means those sites will never show up on page one. If you did not see the anticipated result for your campaign, make sure it is still valid for the current environment. There are two possible fixes for this mistake. First, you can update your campaign for the current environment. Second, you can find a different Internet marketing strategy that accomplishes the same goal as the first, but has been created for the current environment.

Unsuitable methods

Sometimes particular Internet marketing methods work wonderfully for one person, yet those same methods are complete failures for another person. Generally, this is because the second person is missing one of the prerequisites for the method, or lacks the skills or personality required for the method. Social media marketing might be unsuitable for an extremely private person, just as email marketing might be unsuitable for someone who does not have a list of people to whom they can send emails, and article marketing might be unsuitable for someone who is a poor writer. The fix for this problem is to make sure that you have all the requirements for a particular type of Internet marketing before embarking upon it, or to acquire the necessary skills or prerequisites.

Unrealistic expectations

Many times, there is nothing wrong with your Internet marketing campaign. It simply isn’t producing results as quickly as you desire. This is especially true of anything that depends upon organic spreading throughout the Internet. You cannot control the speed with which other people act. To fix this, adjust your expectations, or choose a different form of Internet marketing that is more in line with your goals.

 

Thanks!

 

Sean

 

Sean McPheat

Managing Director

The Internet Marketing Academy

http://internetmarketingacademy.com

 

(Image: Morguefile)

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