It can be tempting to engage with every social media platform when you’re looking to connect with customers. After all, social media gives you a way to instantly connect with customers, to provide them with information on your brand, and potentially to develop lasting relationships that lead to dedicated customers. However, before signing up for every social media site on the Internet, you should put on the brakes. It has been proven time and again that it is much better to have only three or four social media sites as a part of your marketing arsenal.
There are a number of reasons for this, primary among them being that by engaging with every site on offer you may be spreading your marketing message too thin. It is better to take the time on the few sites that you are signed up for to utilise quality, thoughtful content. By using only a handful of social media sites, you are also allowing yourself and your marketing staff a better opportunity to become acquainted with the finer details of marketing on those platforms, whether you choose Facebook, Pinterest, Twitter, or any other social media site at your disposal.
Determine Where Your Audience Is to Choose the Right Social Media Sites
Choosing to limit the amount of marketing you do on social media sites does come with a small price. Fortunately, that price is easily paid with just a little bit of extra attention to where you decide to direct your energies. The temptation is obviously to hit every social media site in order to ensure you reach the broadest number of consumers possible. However, it is better to take a targeted approach – therefore, it is a good idea to determine where your target audience spends most of their time online.
Each social media site has its own target demographic. While Google+ and LinkedIn have largely attracted a professional audience, social media sites such as Pinterest tend to attract those with a love for fashion, culture, fine dining, and other hobbies. Understanding who your audience is can help guide you toward choosing the social media site, or sites, that will work best for your needs.
Connect Your Social Media Sites to Build a Social Network
One of the great benefits of choosing just a few social media sites for your marketing needs is it makes it easier to connect them. Connecting your various social media accounts can offer you a lot of benefits, the biggest among them being that you are able to attract your audience from one site to another, which can help to build up your online network.
Many social media sites have built-in functions that allow you to connect them, such as Facebook and Twitter or Google+ and YouTube. Others may take a little bit of experimentation in order to connect. However, doing so may be one of the best things that you can do to ensure that your audience is waiting and ready for your message.
The Internet Marketing Academy