November 21, 2013

WorkersYou’ve likely put a lot of thought into the company social media accounts, blogs, and other content sharing mediums. However, have you ever thought about what your employees are doing – and what they could be doing? An increasing number of businesses are doing just that, and for many there have been some big benefits.

There are many reasons to encourage employees to get connected and to engage in the marketing process. One of the biggest is the fact that there is power in numbers, and you are more likely to reach a wider audience with several social media accounts connected to your brand as opposed to just one. Additionally, knowing that the employees support their brand and are proud to stand behind it can go a long way toward building an audience’s trust. However, there are some things to consider if you do plan to get your employees connected with your marketing strategy.

Consider Your Employees’ Talents – And Use Them

You hired your employees for a reason. They possess a unique set of skills and specialised knowledge. So why not allow them to share their skills and knowledge with your fans? It’s likely that they have a better insight on certain aspects of your company than even you do, and that’s something that can attract a lot of followers.  When encouraging your employees to engage in social media, also encourage them to share their insights, skills, knowledge, and talent with their followers.

Build an Employee Network

When your employees go online, help them to build an online network of social media sites and accounts. Additionally, inform them of the importance of sharing information and updates from their fellow employees, as well as content from your company’s main social media account. That can go a long way toward “getting the word out” when it comes to your company and can help encourage audience engagement.

Be Aware of Potential Pitfalls and Know How to Prevent Them

Anytime you put social media in the hands of your employees, you are potentially setting yourself up for marketing pitfalls. This is especially true if your employees are not themselves social media or marketing experts. Combat this by teaching your employees the basics of using social media for marketing purposes and by giving them some basic guidelines for the use of their company account.

Do remember that because they are not official company accounts, your employees should feel free to be more casual with their social media usage. One of the best ways to encourage them to keep up with their Facebook, Twitter, Pinterest, or LinkedIn is to ensure that they are having fun with it.




Sean McPheat

Managing Director

The Internet Marketing Academy

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