February 12, 2015

Dollarphotoclub_61302588-reWith the advancements in technology it is barely surprising with some of the news that emerges from the tech world.

However one story did catch my eye this week about how Facebook are tagging your photos automatically.

I noticed on a night out last week just how many photos were being taken in the venue I was at alone – and it is a given that these photos will be uploaded the following day and will consequently result in an embarrassing photo of myself whilst under the influence.

The next day, many engage in the task of overcoming their hangover through uploading the photos from the previous evening and then tagging each one. This laborious task usually results in your headache getting worse and your index finger developing a slight ache.

But don’t worry, Zuckerberg and friends have developed a cure for this hardship and misery, where Facebook will soon automatically tag your photos for you.

More specifically, his friend is an Israeli tech company who have developed this face recognition technology called ‘face.com’ which they have called DeepFace. This technology has just shy of a 100% success rate in identifying facial features and can even spot your face in a crowd.

Is this an inconvenience that has been eliminated?

Or is it another breach in the boundaries of privacy and autonomy?

The debate online is stepping up and it seems to have caused quite the divide.

It is another argument that ‘big brother is always watching’ and that it is another large invasion of our daily privacy. Facebook already has records of our conversations, knows exactly where we are and now they will know exactly what we look like.

For the people who take hundreds of selfies in one night, there is a collective sigh of relief.

But where do you stand on this? Is Facebook right to automatically tag your photos without your permission?



Ben Lyons copy

Ben Lyons

Marketing Assistant

The Internet Marketing Academy


(Image courtesy of Dollarphotoclub)

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