When it comes to writing copy, web design or in determining the navigation of your site you must always have an end objective in mind.
You must ask yourself:
“What do I want my visitor to do on this page?”
And then you set up that page to fufil that objective.
This is referred to as your “Most Wanted Response” or MWR for short.
For example, if you want your visitor to call you then you’ll need to strategically place your telephone number on parts of the page.
If you want your visitor to download a white paper then you need to give them fewer options to do anything else.
All of these are examples of your MWR.
The majority of the websites that I look at do not have a clear purpose. I don’t really know what they want me to do as they have too many options and too much “stuff” on the pages.
Your site needs a purpose and an overall MWR and every single page needs a MWR too.
“Less” is more. Don’t think that by giving your visitor options that it’s the right way to go because it isn’t.
You need to have a clear MWR strategy and then set up pages to make sure you achieve the MWR!
** ACTION **
Take a look at your webpages. Ask yourself “What do I want my visitor to do?” To call me? To make an enquiry? To buy something? To download a free report?
Whatever it is, make it easy for them to fulfil this objective and develop your Most Wanted Responses!
Live, love and laugh!