July 9, 2010

When it comes to writing copy, web design or in determining the navigation of your site you must always have an end objective in mind.

You must ask yourself:

“What do I want my visitor to do on this page?”

And then you set up that page to fufil that objective.

This is referred to as your “Most Wanted Response” or MWR for short.

For example, if you want your visitor to call you then you’ll need to strategically place your telephone number on parts of the page.

If you want your visitor to download a white paper then you need to give them fewer options to do anything else.

All of these are examples of your MWR.

The majority of the websites that I look at do not have a clear purpose. I don’t really know what they want me to do as they have too many options and too much “stuff” on the pages.

Your site needs a purpose and an overall MWR and every single page needs a MWR too.

“Less” is more. Don’t think that by giving your visitor options that it’s the right way to go because it isn’t.

You need to have a clear MWR strategy and then set up pages to make sure you achieve the MWR!

** ACTION **

Take a look at your webpages. Ask yourself “What do I want my visitor to do?” To call me? To make an enquiry? To buy something? To download a free report?

Whatever it is, make it easy for them to fulfil this objective and develop your Most Wanted Responses!

Live, love and laugh!


Sean McPheat

Internet Marketing Academy 

Leave a Reply

Your email address will not be published. Required fields are marked *


Follow the IMA

Receive Blog Updates

Enter your email to get more internet marketing tips

Recent Blog Posts

The Qualities All Creative People Share

The Qualities All Creative People Share

Whether you asp ...
3 Mistakes All Start-Ups Should Avoid

3 Mistakes All Start-Ups Should Avoid

If you have inv ...
How To Improve Your Online Reputation

How To Improve Your Online Reputation

An online reput ...
Are Broken Links Holding You Back On Google?
Struggling To Stump Up Blog Content? Try This…



Please enter your details below &
what you're looking for and we will get
back to you with a quote




Your message:


Home | Training | Courses | Contact Us| XML Site Map | Blog RSS Feed | Feed

Internet Marketing Academy
Head Office:
GHL House
12 - 14 Albion Place
ME14 5DZ

Telephone: 0800 000 0000
Email: info@internetmarketingacademy.com

Terms & Conditions  |   Cookie Policy

Follow Us Online