Marketing in all its different forms is all about telling a story. Whether you are telling your potential clients and customers about yourself and what you have to offer or you are creating the story right then in the present, all your marketing elements should work together to inform your audience about who you are and what you can do. So what makes social storytelling different?
How Social Storytelling Engages The Audience
The real defining line all comes down to engagement. Remember as you develop the “stories” that drive your social media or your blogging efforts that your audience should be a part of the story that you are trying to tell. Examples of great social storytelling tactics include informing your potential base of success stories that have occurred with existing and former clients and customers. Alterntatively, ask questions and let your audience tell you stories. Not only is this a great way to engage them, but it gives you valuable insight into what your audience is looking for, and what you can do for them.
Learn To Tell Stories On Various Platforms
You already know that the way you market yourself on Pinterest, Facebook, and Twitter will all be very different. Likewise, the types of stories that you tell, and the way that you tell them, will vary greatly depending on the platform where you’re telling them. Think about ways to tell visual stories as you choose the images you upload to Pinterest. Think of ways to condense stories into bite-sized fragments to tell them on Twitter, and look for ways to enhance audience engagement when you do so on Facebook.
Choose The Right Stories
Part of becoming a great social media storyteller is finding the right tone and choosing the right stories to tell. Think of ways that lessons you’ve learned can benefit your customer base, and spin them into great content. Anecdotes are a great way to increase transparency and to build trust with your audience. Whether a story is humorous, cautionary, or simply informative, it can go a long way toward building the audience relationship you need to boost your online presence.
One of the key things to keep in mind when you’re seeking to utilize social storytelling to develop content for your social media pages or for your website is that you should be a key player in the story that you are telling. Utilize this storytelling to help the audience understand you and your company better.
Additionally, think about social storytelling as a two-way device to encourage your audience to share their thoughts, feelings, and their own stories with you. And above all, remember to have fun with the stories that you tell – if you’re enjoying this aspet of your marketing efforts, then it’s much more likely that your audience will too.
The Internet Marketing Academy