Google Webmaster Tools is a fantastic free way to improve the quality of your website and ensure that your site is performing the way it should be. Unfortunately, Webmaster Tools can be quite difficult to understand if you are not familiar with the “techy” terminology – but there are many great resources online which can help you make sense of all of this technical data and help you to use it to benefit your own website.
The video below focuses on one specific element of Webmaster Tools, known as Search Query Data. Search queries are the actual keywords and phrases people type into the search engines in order to find what they are looking for – and if your site contains relevant content and information to these search queries then it will show in the search results.
Watch this short 12 minute video to help you understand the importance of search query data, and learn how you can use this information to improve the overall quality and performance of your own website.
The Internet Marketing Academy