July 22, 2010

One of the things marketers don’t very often is upsell their customers. They are happy just getting that initial sale and plan on just selling that one entry-level item over and over again.

However, what expert marketers know is that most of the money is made in upsells, or a related item that’s more expensive than the initial product.

For example, if you’re selling an ebook, you can easily create a more expensive version of that ebook, or a related item that would complement the original purchase.

Let’s say you have a product that teaches people how to make money with stocks. It’s a simple ebook outlining how to invest in the stock market. You can easily create a home study course out of that ebook and sell it for 4-5 times as much after they purchase your ebook!

Why is this effective? Because when they purchase your initial offering, they’ve already yanked out their wallet and bought. This is the time to hit them with your upsell offer, while they are in the buying mood.

The most effective way to upsell your customers is through what is called a “1-click-upsell”. Basically this means after they purchase your initial product, customers are automatically hit with an upsell offer. If they want the offer, all they have to do is click on an “Add To Cart” button and the upsell is automatically added to their order without having to enter their credit card information.

Shopping carts such as 1shoppingcart.com allow you to do this. However, even if your customer has to enter their card information again, you’ll still make more money.

So don’t be like most amateur marketers who are only in it for that initial sale. The experienced marketers know the importance of upselling their customers either during the sales process or via email follow-up.

Ask yourself: How can I upsell my customers today?

Live, Love, and Laugh!


Sean McPheat

Internet Marketing Academy

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