It has been a while since we have discussed search engine optimisation (SEO) techniques. However, with the Google Algorithm constantly changing it may be time to update some of your practices. Certain SEO methods are no longer effective and new methods are coming to the fore. Do not be left behind and see your page rankings drop simply due to inefficient and out-dated SEO marketing practices. Keep in mind that there is a certain amount of guess work to these recommendations, as no one has completely cracked the Google ranking algorithm, but the tracked trends give considerable information to online business owners.
Buying Domain Names to Get Improved Rankings
Historically, buying domain names that matched your targeted keyword phrase exactly would improve your page rankings and thus your position on a search engine results page (SERP). That is changing rapidly. Now, Google no longer uses the domain name as part of the calculation to determine your ranking. While buying the domain may still help gain a few customers, it is no longer the solid investment it was prior to the changes in the algorithm.
Social Media and Why You Need To Have a Facebook Page
If you have not started your social media marketing push, you may want to do so now, before your website drops into total obscurity. The new Google algorithm is placing more importance on social media than before and the number of fans and shares your page receives is having a big impact on your position on SERPs. Ensure that your business still gets first page position by fully participating in social media. Currently Facebook is given the most weight, but all social media is a part of the equation.
Analytics and Webpage Usage Numbers
Another facet of page rankings that is coming into new prominence is the usage numbers of your page. High bounce back numbers can cause a significant drop in your page ranking. Bounce backs are clicks to your site that immediately hit back to return to the search engine results page. The number of click throughs to other portions of the site and the length of time people stay on your site also impact your rankings.
Provide quality content to avoid high bounce backs and use solid marketing strategies to encourage click throughs. Advertise sales and new products on the home page to encourage consumers to explore your site before they search for other providers.