December 13, 2011


Discussions abound on the specifics of Twitter – whether it’s a gold mine or a waste of time, whether anything meaningful can even be said in 140 characters. Meanwhile, no one seems to concern themselves with the fact, according to Alexa, Twitter has become the 9th most visited website in the world.

Moreover, it can sync with Facebook, users can update via SMS, and there are even firms dedicated to brand promotion and protection via Twitter. What all this means is that used properly, Twitter can be a low-cost, high-impact advertising platform.

Maximize your Followers

You should begin your Twitter advertising campaign by maximizing your number of followers. This is free, and will allow you to get the word out about your site to as many people as possible.

However, remember that the age-old adage of the marketing still applies in the internet age. Nobody likes to be sold to. Everybody wants to know “What’s in it for me?” So before you publish a single post, ask yourself whether it is bringing some value to the people who are reading it.

Moreover, remember that Twitter is a numbers game. Even if you’re tweeting great content, if you’re tweeting it to nobody, then it isn’t doing very much good. So make attempts to follow as many people as possible. But don’t act like a spammer, and follow people indiscriminately. Follow people who matter to your target audience.

Search for top people in your industry, and follow them. Additionally, follow the people who are following them. If they’re following industry leaders, it signifies that they want to be networked and connected, and they will likely follow you back.

Understand Twitter

Knowing how to properly use Twitter’s features and etiquette is a big part of amassing a large group of followers. Hashtags (#) are searchable subject lines for tweets. Search for #yourindustry to find out what people are tweeting that would interest you.

Lastly, understand the basic etiquette of Twitter. Do unto others as you would have them do unto you. Follow people and they’ll follow you back. Re-post one of their tweets (re-tweet), and they’ll re-tweet you.

Write enough quality tweets, amass enough followers, and you’ll soon find yourself with a potent (and free) source of advertising.

If it sounds too good to be true, consider that when Rapper 50 cent urged his nearly 4 million Twitter followers to invest in a penny stock which he owned 30 million shares of, he managed to close a profit of $8.7 million.

Thanks

Sean

Internet Marketing Academy

(Image by nlnnet)

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Follow the IMA


Receive Blog Updates


Enter your email to get more internet marketing tips






Recent Blog Posts

The Qualities All Creative People Share

The Qualities All Creative People Share

Whether you asp ...
3 Mistakes All Start-Ups Should Avoid

3 Mistakes All Start-Ups Should Avoid

If you have inv ...
How To Improve Your Online Reputation

How To Improve Your Online Reputation

An online reput ...
Are Broken Links Holding You Back On Google?
Struggling To Stump Up Blog Content? Try This…

Categories


QUICK QUOTE

Please enter your details below &
what you're looking for and we will get
back to you with a quote

Name:

Phone:

Email:

Your message:


Services















Home | Training | Courses | Contact Us| XML Site Map | Blog RSS Feed | Feed

Internet Marketing Academy
Head Office:
GHL House
12 - 14 Albion Place
Maidstone
ME14 5DZ

Telephone: 0800 000 0000
Email: info@internetmarketingacademy.com

Terms & Conditions  |   Cookie Policy

Follow Us Online