Discussions abound on the specifics of Twitter – whether it’s a gold mine or a waste of time, whether anything meaningful can even be said in 140 characters. Meanwhile, no one seems to concern themselves with the fact, according to Alexa, Twitter has become the 9th most visited website in the world.
Moreover, it can sync with Facebook, users can update via SMS, and there are even firms dedicated to brand promotion and protection via Twitter. What all this means is that used properly, Twitter can be a low-cost, high-impact advertising platform.
Maximize your Followers
You should begin your Twitter advertising campaign by maximizing your number of followers. This is free, and will allow you to get the word out about your site to as many people as possible.
However, remember that the age-old adage of the marketing still applies in the internet age. Nobody likes to be sold to. Everybody wants to know “What’s in it for me?” So before you publish a single post, ask yourself whether it is bringing some value to the people who are reading it.
Moreover, remember that Twitter is a numbers game. Even if you’re tweeting great content, if you’re tweeting it to nobody, then it isn’t doing very much good. So make attempts to follow as many people as possible. But don’t act like a spammer, and follow people indiscriminately. Follow people who matter to your target audience.
Search for top people in your industry, and follow them. Additionally, follow the people who are following them. If they’re following industry leaders, it signifies that they want to be networked and connected, and they will likely follow you back.
Knowing how to properly use Twitter’s features and etiquette is a big part of amassing a large group of followers. Hashtags (#) are searchable subject lines for tweets. Search for #yourindustry to find out what people are tweeting that would interest you.
Lastly, understand the basic etiquette of Twitter. Do unto others as you would have them do unto you. Follow people and they’ll follow you back. Re-post one of their tweets (re-tweet), and they’ll re-tweet you.
Write enough quality tweets, amass enough followers, and you’ll soon find yourself with a potent (and free) source of advertising.
If it sounds too good to be true, consider that when Rapper 50 cent urged his nearly 4 million Twitter followers to invest in a penny stock which he owned 30 million shares of, he managed to close a profit of $8.7 million.
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