August 11, 2010
Comments Off on Ultimate Copywriting Tip: What Is Your Hook?


One of the things that are missing from many sales letters and videos is a strong hook.

A “hook” is something that reaches out to your target market, grabs them by the lapels, and forces them to read your ad. If you were flipping through a magazine or surfing the web, the hook is the thing that’s going to stop whatever they’re doing and read your advertisement.

The best hooks are the ones that are extremely unconventional, defy logic, and when you read about them, they make you say to yourself, “You’ve gotta be kidding me!”

Here’s an example headline from John Carlton, who wrote the following for an ad that ran in Golf Digest for 8 years:

“Amazing Secret Discovered By One Legged Golfer Adds 50 Yards To Your Drives, Eliminates Hooks and Slices… And Can Slash Up to 10 Strokes From Your Game Almost Overnight!”

This headline has a perfect “hook”…a one legged golfer is absolutely unconventional and people who flipped through Golf Digest during the time this ad ran literally stopped in their tracks to read what it’s all about.

You see, finding your hook is probably one of the hardest things to do. You’ll have to do a lot of research to figure out what’s going to knock your target audience’s socks off when they read your ad.

But the good news is once you find your hook, writing the copy is a piece of cake. You have a unique angle you can use in your copy that’ll literally write itself.

So what in your business  or story “unconventional” that would hook people to reading your ad? The more unconventional and crazier the better.

Keep Selling!

Sean,

Sean McPheat

http://internetmarketingacademy.com

Amazing Secret Discovered By
One-Legged Golfer Adds 50 Yards
To Your Drives, Eliminates Hooks
and Slices… And Can Slash Up To 10 Strokes From Your Game
Almost Overn

Comments are closed.

Follow the IMA


Receive Blog Updates


Enter your email to get more internet marketing tips






Recent Blog Posts

The Qualities All Creative People Share

The Qualities All Creative People Share

Whether you asp ...
3 Mistakes All Start-Ups Should Avoid

3 Mistakes All Start-Ups Should Avoid

If you have inv ...
How To Improve Your Online Reputation

How To Improve Your Online Reputation

An online reput ...
Are Broken Links Holding You Back On Google?
Struggling To Stump Up Blog Content? Try This…

Categories


QUICK QUOTE

Please enter your details below &
what you're looking for and we will get
back to you with a quote

Name:

Phone:

Email:

Your message:


Services















Home | Training | Courses | Contact Us| XML Site Map | Blog RSS Feed | Feed

Internet Marketing Academy
Head Office:
GHL House
12 - 14 Albion Place
Maidstone
ME14 5DZ

Telephone: 0800 000 0000
Email: info@internetmarketingacademy.com

Terms & Conditions  |   Cookie Policy

Follow Us Online