December 16, 2011

Twitter has recently launched its updated version for .com and Twitter mobil with new and improved features for all users such as expandable tweets and embedded photos and videos – but it isthe business accounts which have really cleaned up through this redesign, as Twitter has launched Brand Pages which allow businesses some great customisable benefits to spruce up their standard Twitter pages.  

Larger Header Images For Branding

So, what are the best bits of this new Twitter feature then? Well to start with Brand Pages will now have a much larger and more customisable header image, where you can embed your company logo and tagline for all to see. This is definitely a step up from the traditional Twitter layout, where the logo and branding for business accounts was no different to the personal accounts – which meant that most text and images on the page were hidden by the Timeline and nav bars.

Featured Tweets

Along with this new enlarged header image, companies can now select a particular tweet above the rest of their timeline, which also auto-expands to show any embedded image or video included. This is a brilliant advancement in my opinion as this gives you the chance to keep your most important, topical or influential tweets in pride of place on your page – rather than them being lost in the sea of updates which you will produce throughout the day.

Distinction Between Mentions And Direct Replies

The traditional Twitter could sometimes be slightly confusing for business users, as there are two ways a twitter account can be included in a tweet – through direct replies (@replies) and mentions (@mentions). Both of these appear as @”username” – so for example the IMA receives tweets and mentions which include @InternetMarketingAcademy, – and this happens regardless of whether a user has directly tweeted you in response to something you have posted or whether they are simply mentioning your name in a tweet to someone else. Very confusing if you are using Twitter to prospect and network with your followers!  

With the new Twitter set up you will now be able to clearly see who has directly replied to one of your tweets and who has just mentioned your brand in a tweet, which helps streamline communication on the platform in a massive way.

Currently Brand Pages have only been offered out to a select group of Twitter’s partners and main advertisers , such as American Express, Coca-Cola, Dell, Disney, McDonald’s, Nike and Paramount Pictures – but hopefully by the new year this feature will be available to all business accounts.

Keep your eyes peeled for this new feature as its going to mean increased branding and positioning on Twitter for all business users, and will significantly help with managing the flow of communication between yourself and your followers.



(Image by Xotoko)

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