August 16, 2011


 

1. Keep is Short and Sweet

In marketing, less usually is more.  With Twitter all messages must be short and sweet, keeping all communications on point. The concise nature of the posts on Twitter means that clients will get enough of a teaser to be interested, but not so much that they dismiss the statement. Their interest will convince them to investigate further and find out all the details.  Instead of hitting people with a text wall, tweets are more like a tasting menu that fires the client’s imagination.

 

2. Access

Twitter allows you instant access to hundreds or thousands of people.  Even those that don’t stay logged in all the time, often make a point of checking Twitter at least once a day. This makes Twitter a great marketing opportunity since you will always be able to reach those potential customers.  Being able to provide potential customers with instant, updated information about what your company is offering is a great way to keep customers engaged.

3. It’s Everywhere

People respond to companies that they humanise.  If a company has a face and voice, clients are more likely to respond positively.  Because Twitter is more of a social networking tool than a marketing tool, it gives potential customers a sense that they are interacting with a company on a personal level.  Anything that humanises a company encourages customer loyalty and keeps the company in the forefront of client thought.

4. Two Way Communication

Remember that selling is just as much about listening as it is about talking.  Twitter is a great way for you to keep up with what is happening in your industry.  It is a simple matter to start following some users that seem to really be involved in your industry.  It is also important to watch industry leaders, not just those that are highly marketed, but also individuals that have gained large followings often have content that is highly relevant and interesting.

5. A Little Humour Goes a Long Way

Everyone likes to get the punch line of a joke, so starting one in a tweet and finishing it on your website are great ways to engage clients.  A bit of a teaser is no bad thing.  Preserve the mystery.  The entire goal of tweets is to convince people to click through to your website.

 

Thanks!

 

Sean

 

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