December 27, 2012

rocket thrustersIf you do not take advantage of the many add-on applications that enhance the functionality of Twitter, you are not getting the most out of the time and energy you spend Tweeting. These five simple applications will help to turbocharge your Twitter strategy.

Recognise referrals

When people refer other people to your physical business, you recognise the referrers. People who refer many others to your business are treasured and cultivated, and you no doubt expend quite a bit of energy on maintaining your relationship with them. But what about people who refer others to your Twitter account? How do you recognise who is referring you, and how many people they have referred? The application Brandfluencers works with your Google Analytics account to measure how many people have been referred by each referrer.

Prime time tweeting

You have no doubt learned through trial and error that some times and days get better responses for your tweets. Tweriod is an application that analyses the Twitter behaviour of your followers to determine how many of them are online on specific days and times of days. Ensuring that your tweets are released at those times on those days will put your tweets in front of the maximum number of your followers. The Buffer application is one that can be used to schedule your tweets in advance.

Insert yourself into conversations

Most companies include monitoring for the name of their company or primary product as well as the most common hashtags used by their company. However, this only lets you know about conversations from people who already know who you are and what you sell. The inboxQ application will notify you of tweeted questions including key words or phrases. By responding to questions relative to your industry or niche, you will be recognised as an expert and authority, as well as increasing the number of people who might follow you who otherwise would never know of your existence.

Manage relationships

It can be overwhelming to keep track of all the people who follow you, comment on your tweets, or retweet your tweets to their own followers. How do you know which of your followers are significant people with many followers of their own who could give your publicity a boost if only they could be encouraged to mention you, or which people may not have many followers but are highly committed to your company? The application helps you to make sense of your community.

Make it easy for others

Many people dislike straight retweeting because they prefer to put their own spin on things and make all their tweets personal. However, that requires them to go to the effort of composing a tweet to use your material, which may prevent some from doing it. The ClickToTweet application allows you to compose customisable tweets that people can tweet at the push of a button.





Sean McPheat

Managing Director

The Internet Marketing Academy


(Image: MorgueFile)

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