April 26, 2012


Do you know your Klout score? Are you even aware of how your Klout score is generating buzz about your brand, even if you aren’t actively engaging? Klout is a system of ranking your online influence. Klout uses a system of analytics to measure who and how you influence others. Your Klout score doesn’t just reflect your influence on one social networking platform, such as Facebook. It tracks your influence over social networks such as LinkedIn, Facebook and Twitter.

Klout has been around since 2009 and the gist of how they determine your influence by analyzing data that measures not only the size of your network but the content you create and how your network interact with the content you create. The range of a Klout score goes from zero to one hundred. There are not many scores of one hundred out there, but if you haven’t checked your Klout score, you should.

Klout can be logged into via Twitter or Facebook. Once you see what your current Klout score is, you can take massive action to increase your score. Here are three ways that you can increase your Klout score and enjoy the benefits of being a super influencer.

Create Great Content

The common theme that is always prevalent when it comes to increasing your audience, gaining new customers and having great influence revolves around creating consistent great content. For Klout to register your content creation stream, utilize Facebook and Twitter and start sending out great information!

Network

In the world of Klout, kudos are given to people that you consider valuable by giving them a +K. This is a great way to give a shout out to individuals that are in your direct circle of influence. This is also a great way to reach out and connect with individuals that you otherwise may not have a direct connection to. The key is to be honest with your +K “gifts”. You can use this as a great way to start building a relationship. This is not an optimal way to just jump into a conversation.

Don’t Give Up

Don’t be discouraged if you are starting out with a rather low Klout score. Even if your score is a 10 or 11 (where the majority of accounts begin), you still have the same ability to increase your Klout score. It may take some time but Klout is an even playground for all members. The score is based on influence and content, which every individual can attain.

If you haven’t taken the time to log on to Klout and check out your score, you need to do so right away. Potential customers and your network of peers check Klout scores to determine if you and your brand are worth their weight. Log on, create content and don’t give up!

Thanks!

Sean

(Image Creative Commons)

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