April 25, 2013

four traffic lightsAs more and more of your Internet marketing occurs on a variety of social media platforms, the time required to manage your social media marketing can grow exponentially out of control. Not only is logging on to each individual social media platform time intensive, you may fail to capture data about overall trends across platforms. While these tools do have costs associated with them, you can try them for free. The right tool should more than cover its cost from your increased business profits.

Best for social media beginners

If you are relatively new at managing social media marketing, consider Crowdbooster. This tool focuses on only two platforms – Facebook and Twitter. It tracks all of the activity regarding your social media each day, including shares, likes, retweets, comments, and replies. Not only do you receive a numeric aggregate, you have the opportunity to see who it is that is engaging with you. What makes this a stellar tool for beginners, however, is that it includes recommendations about the actions you should make in response to the reported activity, whether that is commenting, following, or some other response.

Best for analysing customer response

If your social media marketing activities have been scattershot, with a wide variety of post topics, a mix of photos, videos, and text, and occurring when you have the time to make them, you will benefit from a tool like Socialbakers that allows you to analyse which of your posts get the highest rates of engagement. Find out the times of day and days of the week that people are most receptive to your message, as well as the types of content that most resonate with them. If you are modelling a successful Internet marketer or competing for mind share against another business, this tool will also allow you to see how your efforts stack up against theirs across the big three social media platforms, YouTube, Facebook, and Twitter.

Best for instant response

If you are already working a detailed social media marketing plan, and simply need a tool to help you manage all of the pies in which you have fingers, Sprout Social will do the trick. It monitors mentions of your brand or product across multiple platforms, allowing you to respond from whichever profile is most appropriate, and in whatever manner is most effective. You can see overall demographic breakdowns of your followers at a glance, to help you to better appeal to their needs, or to identify potential growth areas of market segments that are underrepresented. It also breaks down your social media statistics into both an influence level, which reflects how many people are exposed to your message, and an engagement level, which reflects how many people are taking action as a result of your message.






Sean McPheat

Managing Director

The Internet Marketing Academy



(Image: Stock Xchange)

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