April 2, 2013

heavy trafficObviously, the most important thing you need to increase traffic to your website is fresh, valuable content posted regularly. The following techniques will help you to maximise visitors to your new content, as well as attracting new visitors to your older content.

1. Choose the right keywords

It is easiest to rank your content for long-tail phrases that are not as competitive. These phrases tend to be between 5 and 7 words in length. You should also include some of the other more competitive keywords that you want your site in general to rank for.

2. Use videos

Put videos on your website, as an option on your homepage or as a video landing page. Funny or informative videos get the most views, so tutorials or reviews are natural choices for video content. Upload videos to YouTube, Vimeo, and other video collections, with links in the description that direct video traffic back to your website.

3. Use social media

When you add new content to your website, create links to it from all of your social media properties. Tweet about it, link to it from a Facebook post, and pin a link to it on your Pinterest board.

4. Answer questions

If your content answers a specific question, such as how to do something, search for places where that question has been asked in forums, hubpages, or other online gathering places. Give a high-level answer to the question in a comment, with a link to the page for more information.

5. Offer something for free

You can offer discounts on your products with sales or coupons, give away something in a contest, or offer free downloads of ebooks, white papers, special reports, apps, or software.

6. Use an RSS feed

Most blogs automatically create RSS feeds. However you can also create feeds for website updates and other posts. By including your feed in an aggregator, such as infogroup.com, databyacxiom.com, or localeze.com, you increase both the number of people who see your new content and the rapidity with which search engines find your new content.

7. Get customer reviews

Have your customers give you positive reviews on review sites for both your local area and your industry.

8. Track your analytics

Discover which sites are generating the most referrals, and approach them about creating guest blogs or shared content. Determine which content is getting the most views and create more along those lines.

9. Use a profile signature

Make sure that your profile signature links back to your website, and use that profile signature when posting comments to blogs, LinkedIn groups, forums, or book reviews.

10. Tell the search engines

Let the search engines know when your content is updated by refreshing and reposting your xml sitemap, and pinging the fresh content. Useful ping sites include mass-ping, pingler, and pingomatic.





Sean McPheat

Managing Director

The Internet Marketing Academy



(Image: MorgueFile)

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