June 21, 2012

Has your social media routine become out of control? Do you find that you are spending hours a day on a variety of social media sites trying to acquire a following? When we take a good hard look at how much time we are investing in our social media efforts, many of us will discover that hours upon hours are being used. This excessive amount of time, spent on trying to acquire more customers and leads via social media platforms, is actually working against you. You are taking time from doing what is most important, which is your work. How can you optimize your social media routine to have it work for you and to see excellent results?

Egg Timer
If you don’t have one already in your kitchen, go and buy one immediately. This will be the best investment for the least amount of money that you can make. Put the egg timer next to your computer and set it for 15 minutes. Do this twice a day to time and monitor the time you spend reading blogs, commenting on articles, posting on Facebook and tweeting on Twitter. By using an egg timer you are forcing a schedule that keeps you accountable for 30 minutes out of each business day. You shouldn’t be spending more than 30 minutes each day and the egg timer will remind you when to stop.

A good strategy is to use the first 15 minutes to read and respond to what is being said on your blog, on Twitter and Facebook. Spare a few minutes each day to answer questions and address any possible complaints. Use the second 15 minutes to engage. This is where you will comment on blog posts and build solid relationships with your online audience. It’s a hard habit to form, but once you get started, you will find that your time is being managed optimally.

Utilise RSS Feed
Aggregate all of your news, the blogs that you visit and the feeds from your social media platforms into once place. Hours can be lost in a week simply by taking the time to look up all of the sites you want to visit and organizing your bookmark toolbar. Keep it simple and use your RSS Feed. This will give you one place to look each day to see what is happening. When something notable stands out, you can visit that site. The benefit is gaining precious minutes that can be used to close a sale and not get lost on the Internet.

We all lose time when we are online. Take a few minutes to incorporate an egg timer and a RSS Feed and you will save a great deal of time and energy.
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(Image by Stuart Miles)

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