April 12, 2012

It seems that every time I turn around someone is starting a new business. The days of individuals wanting to work in a corporate environment, the typical 9-5 jobs in an office setting are quickly dwindling. More individuals are striving to be their own boss and in charge of their own financial destiny. While this is a great thing and it is possible to become successful as an entrepreneur, the world of business and marketing has shifted to living online. How can you get your startup on the right path towards success in this ever-changing world of marketing?

Start Out Social

Before you even purchase a business card, get your business online. Create a Facebook business page and a Twitter account. You can begin to market your business before you have product on your shelves. By generating customer interest at the beginning stages, you are almost guaranteed sales once you open your door for business.

Choose Your Platforms Carefully

Your business does not have to be on every single social networking platform that exists. Do a little research and see which of the most popular platforms is a perfect match for your business or service. It would be counterproductive to spend all of your time marketing on every platform that exists. You would find yourself spending too many hours online and not enough hours making sure you have product to sell.

Engage With Your Target Demographic

The art of sales is the art of engaging with your customer base. Find out where your niche target demographic hangs out and join them. The key is to join them as one of them, not as a business trying to sell them something. Strike up conversations, offer helpful tips and advice (when it is requested) and most of all have fun! The online forums and communities will support you once they know you are one of “them”.

Have A Strategy

All to often business startups begin investing time and effort into online networking without a strategy. A strategy is the very first thing that you need to develop before going online. Design your strategy and pay attention to your results. See what is working for you and make adjustments when necessary. Don’t be afraid to change your strategy if you are not seeing optimal results.

There is no doubt that a startup company can become very successful within a short period of time. The advent of social networking platforms has only made this easier. The truth is, you can start marketing your business online before you have invested a great deal of cash. This is a great way to test your market and see if your products are needed and wanted. The key is to have a strategy, dive in and most of all have fun.



(Image Creative Commons)

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