May 22, 2012

Are you using email campaigns to reach individuals on your list of leads and having limited success? When you check the numbers, are you faced with only a small percentage of your list actually opening the email? Perhaps they are opening the emails but not clicking through? Email marketing is a great way to provide your list with great content and to stay in touch. We are all told about the importance of building a list and email campaigns are a great way to foster your list. However, if your email campaign is executed poorly the result can be disastrous.  How can you make email marketing campaigns work for you?

Be Brief

When you are composing your email, please keep it as brief as possible. You don’t have to include everything, plus the kitchen sink, in every email that you send. Keep it simple. A great rule of thumb is to read your email out loud prior to sending. If your email can be read in less than 2-3 minutes, you will have a better chance of people actually reading the email. If your list members open up your email and see a small novel, trust me, they will not read it.

Call To Action

What is the one call to action that you want the reader of your email to perform? One of the worst mistakes that you can make with your email marketing is trying to send the reader in too many different directions. The best rule to use is to only have one call to action and it needs to be a great call to action. One of the worst things that you can do is to try to send the reader to multiple pages where they can purchase something. They will not click on every link you send so make sure you know exactly where you want them to go.


Add Value

Not every email that you send out needs to involve a push for the reader to buy. Individuals will quickly hit ‘spam’ or ‘unsubscribe’ if they feel you are abusing your right to use their email. People opt-in to receive more information and great offers. They do not opt-in to be badgered with emails attempting a hard sell multiple times a week. Be conservative in your approach to sending out emails. Only send out emails when you have something great to offer, regardless if that is a call-to-action to buy.

Email marketing can be a great asset to your marketing strategy. Make sure you provide great value, that you don’t abuse your list by sending out too many emails and have only one clear call to action.



(Image Creative Commons)

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