Are you a thought leader in your industry? Does your social media identity clearly show that you are a thought leader? We all strive to be considered thought leaders in our industry, but simply making the declaration that you are doesn’t necessarily make it so. You need to take massive action to position yourself as a true thought leader. This process does involve spending a little time and energy but once you are positioned as the go-to person in your industry, you will see that this is time and energy well invested. Here are a few proven tips that you can utilize to position yourself as a thought leader in your industry.
Define Your Niche
Being a jack-of-all-trades may appear to be a good strategy, but if you are pulled in too many directions you will never become a master of any one specific thing. Stay focused on the areas where you excel and hire individuals to assist you in areas where you don’t. If you are great at creating content but are unable to find the time to send this content out on your social networking platforms, consider hiring a virtual assistant. They can easily handle the small time consuming tasks that quickly weigh you down.
Create Sound Content
Creating content simply for the sake of creating content is a waste of your time. You need to create dense content that has valuable information. Thought leaders have longevity, therefore creating sound, well-researched and relevant content is critical. It is better to create one solid piece of content once a week rather than create fluff content five times a week.
Social Media Presence
We all know that consumers are going to the web to find the answers to their questions and the products and services that will solve their problems. Make your brand very visible by interacting on the social networking platforms where your demographic spends time. If they are on Facebook, create a business page. If they are on Twitter, start a tweet chat. If they are on LinkedIn, create a group. Engage with your consumers and once they see that you offer value and are consistent, business will start to come your way.
Remember Your Roots
When you first entered your industry, you had a solid purpose in doing so. What was your mission? Is this still your mission? Do you have your goals clearly defined? You must have faith in your abilities and your expertise in order for others to have faith in you. Take the time to re-visit your “why”.
Thought leaders are sought after for their expertise and their ability to offer value. They are known for solving problems and being at the top of their game. Take the time to position yourself as a thought leader today.
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