Recently we discussed marketing on social media websites; now let’s get a little more in-depth about marketing specifically on Twitter. Twitter is a social media site that many marketers have trouble wrapping their heads around due to the sparse nature of the posts on Twitter. The first thing you need to understand about Twitter is that direct sales and advertisements don’t work using this medium. Twitter is a site that most people use to be amused and chat about fun stuff. Introducing sales into that environment will simply get you ignored. Here are a few basic strategies that can help you gain a huge Twitter following that will translate into profits.
Be Human! Blokes that only talk business, can’t enjoy a joke and have no vulnerabilities, often don’t have many mates and spend a lot of time talking to thin air. Building a Twitter following is all about making new mates every day, online. Talk online the same way you would to real people in front of you.
Don’t Be Afraid to Be Controversial! A little bit of controversy can drive a discussion. Take a stand on issues that are important to you. Even if some people decide they hate you, many that agree with you will start to follow you and, eventually, buy from you. Don’t go out of your way to pick topics that are sure to get a rise, instead find something you are already passionate about and talk about it freely.
Tweet All the Time! Of course, you don’t always have something deep and profound to say, but on Twitter that is A-Okay. People hop on Twitter to relax and have a laugh, so instead of making deep meaningful statements post a link to a great web comic or a funny YouTube video. People that got a laugh are more likely to follow your Tweets in future.
Don’t Be Afraid to Ask for Action! It is so often the case that the reason people don’t get something is purely because they didn’t ask. Ask followers for re-tweets or site visits. Not all the time of course, but every once in a while this is a great way to gain more followers.
Be Interactive! Talk to people. Comment on their Tweets. Be polite and complimentary. It doesn’t cost you anything to be nice, and it may pay dividends down the road.
Put all of these strategies in place and watch your Twitter following sky rocket.