June 5, 2012

Social media management is a buzzing field. As more businesses build their brands and market via social media networks, the need for almost 24/7 monitoring appears to be a necessity. We can quickly get caught up with spending a large percentage of our day on the computer. We are constantly checking our Facebook fanpage, wondering if our posts will receive more ‘likes’ and comments. We scan search streams on our Twitter API’s in the hopes that we have been re-tweeted or that we gained new followers. We quickly fall down the rabbit hole of social media management. The flaw with this marathon of social media activity is burnout. How can you avoid social media management burnout?

While social media networks are running 24/7, this does not mean that you need to be plugged in the entire time that you are awake. When we are plugged in to our computer or smart phone, we are keeping our brains stimulated on a continual basis. Our vision is affected by the backlight and our bodies are affected by sitting in stasis for long periods of time. For the most part, we are unaware of the stress staying online induces for our bodies and our minds. Therefore, it is crucial to unplug. Take time to step away from the computer and put the smartphone on silent. Trust me, the world won’t stop simply because you decided to take a break. In truth, when you return to your social media accounts you will be refreshed and rejuvenated.

Get Social
When is the last time you engaged in old-fashioned social activities? Face-to-face interactions are worth their weight in gold. We find ourselves energized by hanging out with friends and family. We will also find ourselves buzzing with new ideas and inspiration after a great networking event. Get out of the house and spend time with people. This will improve your interactions on the online world immensely.

When is the last time you picked up a magazine or a book? I’m not talking about your ereader or the articles that are in your RSS feed. I’m talking about holding an actual book or magazine. When we are holding a book or magazine, we are using more of our senses to experience and digest the information we are reading. This allows for better information retention and for a greater capacity to put this newfound knowledge to use. Reading is one of the best ways to apply information to your online activities. Once you get those creative juices flowing, you will find yourself inspired and refreshed. You will also experience an energy boost. Take the time to read.


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(Image by Stuart Miles)

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