October 17, 2013


ID-10039776You undoubtedly know by now that Facebook can help your business. Facebook is a great way to build and maintain relationships with your customers, reach new ones, and drive sales. Over a billion people like and comment on Facebook posts every day. Make your business a part of these interactions and engage your customers with these tips for fun ways to create Facebook posts that encourage them to get involved.

Use Photos

A simple image with a caption can be used to show a solution to a problem relevant to your customers or another way to improve their day-to-day lives. Use larger images to get more likes, comment, and shares, and optimise them in the timeline for the 403 x 403 pixel display. Larger images display from the centre of the pictures, and you don’t want images with missing edges in the news feed.

Ask Questions

Your customers want to be heard, and when you ask them questions you give them that chance. Ask them about their consumer preferences, ask them to help you name a product, or ask them to share memories or funny stories associated with your brand. Keep the questions simple and related to specific customer lifestyles, like how or where they used your product. Monitor your feedback to help you come up with ideas for question topics.

A fun variation on this is to ask your customers to fill in the blank. Post a short sentence with a word missing; this is sure to generate a substantial number of comments and shares. This tactic allows you to interact with your customers as well as understand them better for future marketing strategies. Use fill-in-the-blank posts in conjunction with a specific holiday or some other specific event such as embarrassing or awkward situations.

Share Quotes

Quotes help people identify with you and can evoke feelings of camaraderie. The right quote can help people associate your brand with good feelings, which will enhance your relationships with your customers. Choose quotes that align with your campaign goals. Using images or memes with your quotes will increase shares.

Use Hashtags

Hashtags simply use a categorized term or phrase behind a # symbol, and they can increase brand awareness in wide audiences. Use common phrases like #socialmedia to encourage more dialogue and enhance visibility. Use hashtags to bring attention to specific events such as contests and sales; you can also research which hashtags your customers are using to find conversations suitable for you to participate in.

Posts like these can be adapted to various applications to let you connect with your customers and increase their engagement on your Facebook page. They can also teach you quite a bit about your customers’ preferences, so try a few out – and pay attention when your customers respond.

 

Thanks!

 

Sean

 

Sean McPheat

Managing Director

The Internet Marketing Academy

http://internetmarketingacademy.com

 

(Image: freedigitalphotos.net / master isolated images)

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