June 22, 2012

Have you ever been confused by SEO? It seems that every time I turn around someone is offering some sure-fire strategy or service that guarantees results. These services promise to have you at the top of search engines. Companies and consultants are promising to be the best SEO expert that exists. For many business owners and marketers, this leads to a cluster of confusion. They find themselves asking questions that only lead to more SEO lingo they don’t understand and being told what services they must invest a lot of money into in order to see results. How can you get out of the SEO quicksand and know what’s real and what isn’t? A good starting place is three SEO myths that are actually false.

Do it yourself
If SEO is so simple, then why do so many experts offer their SEO services for a fee? If a SEO service provider is worth their weight, they will have solid examples of their work. They will be able to show you the numbers that prove their success rate. Many business owners become so frustrated before asking the right questions that they think they can simply provide this service on their own. This is a huge mistake.

While you can make a dent and increase your rank by consistently creating content and using the right keywords and onsite meta-tags, most of us do not have the technical expertise required for real success with SEO. This is why you need to screen professional SEO consultants and trust their expertise. A tip to keep in mind, an expensive SEO consultant does not equal a good SEO consultant. Do your homework and ask a lot of questions.

It’s all the same
SEO is not a uniform process. What works for one business will not always work for another business. Steer clear of cookie cutter SEO providers. It’s true that general SEO basics do exist, but your SEO strategy needs to be unique for you. Discuss different strategy options with your SEO consultant to tailor a system that will work for you. Keep in mind that SEO does take a little bit of time when it is done properly. You won’t jump to the front of the line overnight, but you will increase your rankings over time. This is the ultimate goal.

I need more linksbacks!
Don’t get caught up on having a zillion linkbacks. While linkbacks are important, you must remember that it’s quality over quantity. Linkbacks only work when you have developed an organic relationship with the sites that you are linking to and the sites that are linking back to your site. Build the right kind of relationships with the right kind of people. This will serve you better than buying linkbacks or putting as many linkbacks into your content as possible.

SEO is an extremely effective strategy to increase your ranking, your visibility and ultimately your sales. Take the time to do it right!

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