January 28, 2011

Internet marketing allows anyone to start a business if they have a little time and money. It’s easy to use keyword tools to see what people are searching for online.

However, there is a big difference between what people are searching for–and what they’re actually BUYING.

A lot of marketers assume if there is high search volume for a keyword, there is definite buying potential. They’ll get a lot of traffic via that keyword but that doesn’t mean they are going to translate into buyers.

What you need to do is find out if there are products in that market that are already selling. Are there ebooks in your niche that are being sold on Clickbank? Can you go to Amazon and buy a book on the subject?

Best one: is there a magazine devoted to your niche people will subscribe to?

Those are the real signs there is a buyer’s market out there. You have to look beyond simple keyword research and search volumes to determine what people will buy.

Another trick is to do a series of Google searches. Google terms like, “(insert niche) affiliate”. If affiliate programs in your niche show up in the search results, then this is another sign there is a buyer’s market.

Finally do a simple search for your main keyword in Google. Are there any Google Adwords ads showing up? These are the ads that show up on the right hand side of the organic search results.

If there are, check in every 4-5 days to see if the ads are still there. If they are, then the marketer is probably making a profit advertising there. Make note of them for competitive research.

These tips will allow you to go further than a simple keyword search volume statistic when it comes to uncovering niches that can be lucrative. Also don’t be afraid of too much competition–competition is a sign money is to be made in that market!

Keep Selling,


Sean McPheat

Internet Marketing Academy

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