July 27, 2010

Most people online will assume all they have to do is launch a product and expect to make a lot of money.  They think all they have to do is keep driving traffic to the site and watch money flow into their bank account like a Category 3 hurricane.

Well, there is more to it than that. You see, the marketers who are the most successful have a “herd” or following. These are people who have bought the marketer’s products and cannot wait until they get their next newsletter, open their email, or buy their next product.

You see, forming a relationship with your customers is extremely important. You shouldn’t be in it just for the “one-time” sale and have the customer forget about you.

It’s all about personality-based marketing. If you share bits and pieces of yourself and bond with your customers, you will start to build a “following”.  And this following will buy from you again and again, keep coming to your seminars, and listen to everything you have to say.

One of the best marketers at personality-based marketing is Dan Kennedy. Everyone knows Dan’s story: he is kinda grouchy, loves horses, and doesn’t like cellphones.  He also is very direct with people at seminars and mastermind events. Everyone knows this about Dan and his customers bond with him because of it.

One term that describes this is being an “attractive character”. Letting some of your personality come through so people will bond with you. And also always taking sides on issues, you should never be neutral.

What you’ll find out is more and more people will start following you and bonding with you. And when they do this, they will trust you and, most importantly, buy from you.

And this will go beyond the usual “one-off” sale. They will buy from you again and again because they’ve bonded with you as a friend.

These days, just having an awesome product isn’t going to cut it most of the time when it comes to long-term income. If you or your company has a personality that people will bond with, then they’ll keep buying from you since customers like to buy from those they trust.

So let your personality shine through in your marketing. This will allow your customers to bond with you and you’ll form a herd that will buy from you again and again.

Live, Love, and Laugh!


Sean McPheat

Internet Marketing Academy

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