Carrera Shoe Shop is an online shoe retailer, selling real leather shoes made in Spain in a variety of sizes and styles.

The owner of Carrera Shoes contacted the IMA for help with setting up the business online.

How We Helped Carrera Shoe Shop

After a full design consultation with the business owner, we purchased the domain name for the business, created a new logo and created a brand new website for Carrera Shoes that was designed to best showcase the products on offer, to look simple and stylish and to also include a fully functional shopping cart system so that users could purchase the shoes directly from an online store.

Here is the website design we created for Carrera Shoe Shop:

carrera

See the full version at www.carrerashoeshop.co.uk

Feedback From Carrera Shoe Shop

Jessica Carrera, owner of Carrera Shoes, really liked the design of the new site and was really happy with the integrated shopping cart system the IMA supplied her with.

Here’s what she had to say about working with the team at the Internet Marketing Academy:

“I am really happy with the website design, the IMA got it right first time and it is just perfect! Also, the shopping cart system they have provided me with is really easy to use and the whole team have been so supportive in training me to use the website and the shopping cart successfully. I love my new website!”

If you are looking for help creating a new website for your business, give us a call on 0800 849 5050 to find out more about how we can help you improve your business online.

Louise

Louise Denny Profile Pic

Louise Denny

Head of Marketing

The Internet Marketing Academy

http://internetmarketingacademy.com

The Box UK sells wholesale and bespoke tin packaging products to a wide range of businesses around the UK.

Whilst the business did have a current website and a small online presence, the owner was unhappy with how the existing site looked and wanted to update the website so that it was more professional and worked harder to promote a clear brand for the company.

The business owner wanted to be able to sell stock products directly through the website, as well as creating a website that would generate leads for the other bespoke products and services that the company has to offer.

It was also important for the new website to be well-optimised, to improve its visibility in the Search Engine Results and to get them in front of the right customers.

How We Helped The Box UK

After a full design consultation with the business owner, we created a brand new website design with a clear focus on the quality brand that The Box UK wanted to present to their client base.

We worked with the company to set up and integrate a third party shopping cart with their new website, so that they can sell their stock products online with ease.

We also provided an initial on-site SEO package prior to site launch so that from the minute their new site was launched it would start to work towards improving their visibility in the search engines.

Here is the website design we created for The Box UK:

boxuk

See the full version at www.theboxuk.co.uk

Mike Walter, owner of The Box UK, was really happy with the website design and shopping cart functionality we provided, and here’s what he had to say about working with the IMA:

“I am genuinely very pleased with the website, it looks great and it is really encouraging that we are already getting orders through our online shopping cart and getting new enquiries in via the website.

I’d like to thank the IMA team for all their help and support – they didn’t just meet the brief, they exceeded it!”

If you are looking for a new website design your business or re-design of your existing website then please get in touch with the team at the IMA on 0800 849 5050 or email us at info@internetmarketingacademy.online. For more information about the web design services we offer click here.

Louise

Louise Denny Profile Pic

Louise Denny

Head of Marketing

The Internet Marketing Academy

http://internetmarketingacademy.com

You have decided to set up a website, but before you start planning the design and the content have you taken into consideration what you would like your domain name to be?

Domains - Danilo RizzutiDuring website concept meetings that we hold with our clients, 99% of them have made a firm decision on what they would like there domain name to be – but is it really that simple to just choose a name?  Here are some tips to keep in mind when deciding on a domain name for your business website.

Make The Domain Unique

Steer clear of having a domain name that is too similar to a well-known, recognised or popular brand website already owned by someone else.  Try and stay away from names that are simply the plural, hyphenated or misspelled version of an already established domain.

Only Choose A .com Or A .co.uk

If you are serious about building a website that will stand the test of time, you should keep to the simple .com or .co.uk addresses.

It’s great to be cool and trendy and stand out from the crowd with a funky domain name and now there are so many options available including .info, .biz, .me and .tv but most people will automatically assume that your website will end in .com or .co.uk and this small difference could result in you losing traffic to your website.

Make It Easy To Remember

Quite a simple tip if you think about it! As with any business, word of mouth is a powerful tool in advertising. Keep your domain name short and easy to remember. You don’t want to be the company with an all singing and dancing website but who has a domain name that no one can remember or tell their friends about!

Create A Brand Identity

When someone sees your domain name, they should be able to instantly guess the type of content they can expect to find on your website. Don’t get me wrong, some of the big sites such as Amazon.com, Play.com and Monster.com don’t exactly do what they say on the tin – but they do have to do a lot of branding exposure elsewhere and are very well-established businesses in their own right.

When you are first starting out it is best to choose a domain that encompasses both your company name and a word or two which describes what the business does – pcworld.co.uk, primeaccountants.co.uk and mugsgalore.com are all great examples of this!

Avoid Copyright Infringement

This is not a mistake made too often, but it’s always good to keep in the back of your mind as you do not want copyright fines on your back from the get go! Visit copyright.gov and search before you purchase your domain name to ensure nobody else has already copyrighted your idea.

In conclusion keep your domain name short, to the point, and with your brand in mind and you can’t go wrong!

Thanks!

Jenny

Jenny Verman

Jenny Verman

Digital Marketing Manager

The Internet Marketing Academy

http://internetmarketingacademy.com

(Image by Danilo Rizzuti at FreeDigitalPhotos.net)

Website Design - Stuart MilesWebsites nowadays can look any way you want them to and do anything you want them to do – which is great! However it is very easy to get carried away with website design and this can be the difference between having a professional, high converting website which works for your business, and a website that YOU love but one which is not appealing to your target market – meaning they simply click on and straight back off your site!

As a web design specialist, I have worked with many clients that have a vivid idea of exactly how they want their website to look and during our concept meeting I have had to reign them back in when it comes to design ideas. Yes, you want your website to look good, but you need it to convert for you too.

Here are my web design tips to help you start planning the design of your new website:

1. What Colours Should You Be Using?

Keep in mind that certain colours just do not work on a website! Light colours on a white background or dark text on a black background can’t be read clearly. There is nothing more frustrating for a user than to simply not be able to read your text. Keep in mind what it is your company offers and pick your colours carefully to match the look, feel and branding of your company.

2. Avoid Popup Windows

If someone visits your website it is normally because you qualified for the search terms they entered into the search engine. So why do so many companies make the mistake of having a big, flashing pop up boxes appear as soon as the user clicks on to the site?

Personally I can’t abide by them and many website users are not keen on them either. Used in the correct way, pop up boxes are great to promote an item on sale or a special offer , but the user should be able to close the pop up box down easily and continue using your site as they had intended. But I beg of you, please don’t put them on your homepage the minute a visitor enters your site – this is very, very annoying and the user hasn’t even discovered what your site is about or if this is even what they are looking for!

3. Avoid The Famous Webpage Counter

This is mainly a mistake that people who decide to have a crack at making their own websites make, however I did have a request from a client recently to add one to the site and when I asked what relevance it had to there product or service they simply said “ because it will look good”. Well, not in my opinion!

If you have social network sites with a decent following then it’s great to show these on your website, but to bother displaying the amount of visitors who have physically clicked onto your site what’s the point?

Unless you’re guaranteed to get hundreds of thousands of new visitors every week, all you’ll end up doing is clock watching on your own site and panicking about trying to drive those numbers up – as low numbers will just end up making your site look unpopular. It’s just not worth the risk.

4. Is Your Site User–Friendly?

A very common mistake with first-time website owners is making your site too difficult for the user to navigate through.  You need to keep in the back of your mind that your user may not know anything about the products and services you offer, so having a link to one of your products or services hidden 3 inner pages deep within your site is just going to be completely confusing – and will more than likely make it easier for your potential client to go and buy straight from your competition. Keep your navigation simple and effective and make sure you always include an obvious link back to your homepage.

5. Don’t Overcrowd The Screen

Think of it this way, in your own home you wouldn’t want people to see you living among a large amount of clutter would you? Well, the same applies to your website. Space is precious on your website, so you need to use it effectively to keep your site looking clean, tidy and professional.

I have seen many sites that use little animation GIF’s which are great fun if on a video game, but using them on your website is simply going to draw the user away from your content. It is great using videos and pictures on your website but avoid overusing them too.

Thanks!

Jenny

Jenny Verman

Jenny Verman

Digital Marketing Manager

The Internet Marketing Academy

http://internetmarketingacademy.com

(Image by Stuart Miles at FreeDigitalPhotos.net)

IBG Worldwide provides comprehensive legal information and advice from the leading law firms and Bar Associations around the world.

The managing director of IBG Worldwide contacted the Internet Marketing Academy looking to create a new directory style website for the business, which would be highly searchable and professionally presented.

Here is the website design we created for IBG:

IBG Worldwide - Live Site

See the full version at www.intbarguides.com.

Here is what the MD of IBG Worldwide had to say about the IMA:

“Working with the team at The Internet Marketing Academy was very straight forward, from introducing the concept of the website to my project manager, right through to signing off on the end product and setting the site live. I would happily recommend the IMA to any of my business partners or clients.”

The team at the IMA are thrilled that IBG Worldwide has been so pleased with the work we have done for them, and we wish the company the greatest success with their business.

If you are looking for a new website design your business then please get in touch with the team at the IMA on 0800 849 5050 or email us at info@internetmarketingacademy.online. For more information about the web design services we offer click here.

Thanks!

Sean

 

Sean McPheat

Managing Director

The Internet Marketing Academy

http://internetmarketingacademy.com

Small business owners face numerous challenges. In short, you must do it all: manage employees, serve customers, deal with suppliers, pay the bills on time, and you have to do all of that with a smile on your face.

On top of everything you must have a beautiful, fully functioning website. Most small businesses can’t afford to hire an expensive web development company. Some aspects of your website are more important that others. Below is a checklist of areas where you should concentrate your effort in order to have a successful online presence.

Navigation

When a visitor arrives at your website, her or she should meet with seamless process for making their way around and locating what they want. It’s standard for navigation links to run across the top of the screen and for there to be a search box. In naming your links, don’t try to be clever. Use standard terms, such as “About,” “Products,” and “Cart.”

Contact Information

There are two ways that you will establish contact with your customers through your website: a contact form and your contact page. A contact form will allow a visitor to enter his or her name and contact information (don’t ask for personal information, such as birthdates) and submit it to you, which then allows you to get in touch with them via text or email. This is an invaluable marketing tool. Add it to your site and you’ll be glad you did. Also, be sure that your own contact information is easy for visitors to find on your site. Typically, the contact link appears at the top-right of the home page and at the bottom of every page, and the link takes visitors directly to a page that provides this information.

About

Pay special attention to developing a good “About” page. First-time visitors often go there to learn more about a company, and if your “About” page is lacking, you may lose out on a valuable customer. At a minimum, this page should include your background, your credentials, one or more photos, and a few details about what makes your business unique. This is your chance to introduce yourself, so make the most of it.

Reviews

Online shoppers pay a great deal of attention to what other people who have bought a product they’re interested in say about the product. Honest feedback from previous customers is an invaluable resource in your online marketing efforts. Make it easy for your customers to provide feedback and solicit feedback from satisfied customers by sending them an email request with a link to the feedback form.

Of course, you want a website that looks good and functions well, too, but it’s important to at least have the basics covered. By paying attention to these four simple areas, you will help your website to flourish and you’ll ensure that your online presence reflects your business goals. Do you have a website success story? Share it in the comments section.

Thanks!

Sean

Sean McPheat

Managing Director

The Internet Marketing Academy

http://internetmarketingacademy.com

 (Image by FreeDigitalPhotos.net)