Premier Student Halls provides premier and affordable student accommodation in the Birmingham area. The company has two properties, both located in Harborne and offers premium accommodation to students from local universities and colleges.

The owner of Premier Student Halls contacted the IMA with a view to designing a new website for the business and to then market this website online after its launch.

How We Helped Premier Student Halls

After a full design consultation with the business owner, we purchased the domain name for the business, created a new logo and created a brand new website for Premier Student Halls that was designed to be easy to use and to best showcase the properties on offer.

We worked closely with the business owner to ensure the style of the logo, the website and the image galleries used on the website were all in-keeping with the premier brand of the company.

Here is the website design we created for Premier Student Halls:

studenthalls_testi

See the full version at www.studenthallsbirmingham.com

After the website was launched, we then worked with the company to set up and manage both Google Adwords & Facebook Pay Per Click Marketing, to help drive qualified traffic to the website.

Feedback From Premier Student Halls

Alistair Smith, owner of Premier Student Halls, really liked the design of the new site and was happy to see the qualififed traffic coming through from the PPC marketing campaigns we had created for the business.

Here’s what he had to say about working with the team at the Internet Marketing Academy:

“Thank you so much for designing our new website for Premier Student Halls. Through the various stages of designing the website, you have made it easy to get to the final result which I am very pleased with. It gives a very professional image and is easy for our customers to use.

In addition to this, your set up and optimisation of our PPC marketing campaigns have been very successful. We are getting the qualified traffic through that is so important to us as a business. We have previously tried to market other aspects of our business through PPC and quite simply when we were doing this ourselves we did not get the same level of traffic through, it was not as qualified and it was costing us more. You really have helped us to market the business successfully online.”

If you are looking for help creating a new website for your business, or if you would like help with set up and managing your PPC marketing then why not give us a call on 0800 849 5050 to find out more about how we can help you improve your business online.

Louise

Louise Denny Profile Pic

Louise Denny

Head of Marketing

The Internet Marketing Academy

http://internetmarketingacademy.com

Party On Kidz is a new business set up by mother of two Dani and her sister Carley. The company provides children’s entertainment for parties and any other special occasions in and around the Coventry area.

The ladies approached the IMA for a logo and responsive web design to showcase their packages and to get them an online presence. The specification was great to work with as they wanted a website that showcased what their company is all about, fun, fun and more fun!

Dani and Carley loved the first design provided by the IMA as the ideas of the designers and the team were to make the website very colourful and bright. See an example below:

partykidz

See the full version at www.partyonkidz.co.uk

Dani and Carley loved the website and after full training provided by the Internet Marketing Academy they are now on their way to updating their website and creating new pages with images and videos of recent party events they have catered for.

 

Here is what they have to say about working with the IMA:

“The service The Internet Marketing Academy offered us was second to none. We are starting our own children’s party business and needed an eye catching webpage. IMA created a colourful, fun, vibrant and easy to use webpage.

They discussed each stage of the design and were really flexible with any changes before our webpage went live. Their customer service and after sale is fantastic and there were no hidden costs.

A big thank you to all the team on something we are very proud to call our own.”

If you are looking for a new website design for your business or re-design of your existing website then please get in touch with the team at the IMA on 0800 849 5050 or email us at info@internetmarketingacademy.online. For more information about the web design services we offer click here.

Thanks!

Jenny

Jenny Verman

Jenny Verman

Digital Marketing Manager

The Internet Marketing Academy

http://internetmarketingacademy.com

 

 

ID-100100788You feel it’s time to redesign your website and there will be a lot to take into consideration before you do. Could it be to make your website more appealing with a new up to date look? To help you improve search engine friendliness? Or is it to make it compatible for the latest android tablet or mobile phone?

Whatever your redesign is aiming to accomplish, you want to make sure you get it right at the first shot. There is nothing worse for a business than investing time and money into a redesign to find out that it doesn’t meet their business needs or requirements, or worse, you lose your rankings off the search engines. Unfortunately it happens time and time again.

Prior to researching the web design company of your choice or having a go at doing the redesign yourself, here are a few pointers to ask yourself:

What Is The Websites Purpose?

The first key thinking point is to decide what you want your new website to do? Is your new site going to be informative based providing information about your business or are you looking to make sales directly from your website?

Knowing what you want to accomplish will determine what will be required to include on your website, will you need a blog, photo gallery, shopping cart or any other particular requirements? Being able to provide your web design company with this information upfront will be able to eliminate any extra unbudgeted costs, make a list of everything you require your website to do any let your web design company know in advance.

Why Change?

When it comes to a new redesign, why do you need to do this in the first place? Think about what is currently working well on your current site and what is simply not! Look at your website and make a list of everything you like and dislike, it could be that you like the design of the website but it is not converting properly, it looks great on a computer but terrible on an IPhone, or it is just very outdated. Whatever your reason for redesigning it is great to think of it from a design, usability and access point of view.

Is Your Business Growing?

Your website redesign could be simply down to the fact that your business has grown and you need more “room” to showcase your products and services, if this is the case keep in the back of your mind that your business could continue to grow and grow again! Redesigning a website takes a lot of work, time and money therefore it is essential that you think to the future. Most web development companies will be able to assist you with this by providing you with a website suitable to use with a CMS (content management system). Being able to do this will enable you to add extra pages to your website yourself without having to pay additional costs to your web design company to do this for you at a later date.

What Do You Want To Stand Out?

It is important to decide what the most important part of your website is and push it! It could be to advertise a selection of your main products, your contact information or even your blog. It is essential when thinking about your new design to highlight the “important bits” and base your web design around this so that your website converts, it’s all great having a fancy looking website but if it doesn’t convert it is pointless.

Will Your Site Cater For New Devices?

Nowadays it is key to keep in mind how many different ways your potential customer can view your website so it is important that your website is optimised for all devices including mobiles and tablets. It could be that you have a mobile enabled website built or go for a responsive design which ticks all the boxes; however if you decide to progress keep the progression of technology in the back of your mind.

There are many factors to take into consideration when planning a new web design and these are just a few to get you started. Knowing what you want your website to do and understanding your end goals will certainly help to get your wanted end result. Make sure you do your homework and keep your target audience in mind.

Thanks!

Jenny

Jenny Verman

Jenny Verman

Digital Marketing Manager

The Internet Marketing Academy

(Image by Stuart Miles at FreeDigitalPhotos.Net)

http://internetmarketingacademy.com

KiddiSafe offers a day nursery and pre-school playgroup service, both located in Leicester, providing care for children below primary school age.

Rehana, Kiddisafe Company Director, contacted the Internet Marketing Academy to give her website a completely new modern look and to update the information and services that both the day nursery and pre-school playgroup offer.

Here is a before and after of the Kiddisafe Website:

Before

Kiddi before 

After

kiddi after 

See the full version at www.kiddisafe.co.uk

Rehana was very happy with the site and has had some really good feedback from existing and new clients who have visited her site:

“Everybody who has viewed my website, new and current customers have commented on how modern and welcoming it looks”

If you are looking for a new website design your business or re-design of your existing website then please get in touch with the team at the IMA on 0800 849 5050 or email us at info@internetmarketingacademy.online. For more information about the web design services we offer click here.

Thanks!

Jenny

Jenny Verman

Jenny Verman

Digital Marketing Manager

The Internet Marketing Academy

http://internetmarketingacademy.com

ID-10094224Incorporating links with text on your website pages can be very helpful for directing your visitors to the relevant page to get the information they require, but as with many important factors of web design and content layout, if not done correctly it can be so easy to create page after page after page of content that can be quite frustrating for your visitors to use even if this is not what you intended to do so.

Fortunately the most common website mistakes are very easy to prevent and using these simple 4 tips when linking pages on your website will start you on your way to creating a user friendly website.

1)      Explain what you are linking to

If possible, provide information about what your link points to. Here is an example…

You run a fitness camp and have included a venue links page on your website where you have listed all the venues that you carry out your fitness camp sessions on one page. If you just put here are a list of venues we use and rows and rows of links, it is going to be time consuming for your visitor to click on each link to find out more information, they may simply just be looking for an address to figure out which venue is closest to them.

I would recommend adding some additional information including the time and days that you run the fitness camp at the venue and simply there address. You may have already provided this information on another page of your website but your potential client may not have seen that page or has seen the page but is getting frustrated going backwards and forwards between the two pages to get the information they require. Adding this additional information to will not cost you too much time as you already know the details already and could be the difference of getting the business or losing it.

2)      New windows – avoid them for internal links

So many website owners make this very simple mistake having new pages open up in new windows. In some cases this is OK – For example if the link is going to open up into a PDF document that they may wish to print off fine – but if it is going to a different url page on your website avoid!

The only time it is ok to have a new window open up is if you are linking to an external website (referencing the fitness camp example above – the venues own website would be fine to open in a new window) but if it is a page on your own website keep it to the same window.

The simple reason for this is it can be very confusing having half a dozen windows pop open on your screen. Visitors can still get around your website just fine when opening a link in the same window and if they can’t you may need to sit down and re look at your navigation.

3)      Make links blue and underline them

I would recommend if possible (and only if the colour blue is clearly visible and does not fade away into your background colour) to make your link blue and underlined. If you can’t use the colour blue then at least the underline is a clear resemblance that the word is a link.

If you do not make a link clear your user will not know that they can click on it to find out more relevant information and the only way of them using that link is if they accidently scroll there mouse over it. You need to ask yourself what is the point of including a link if it is not clear so when including them in with your text make sure they stand out! Remember your main navigation links at the top do not need to follow this rule – they can be any colour you like just make sure your links within your text is easy to identify by your users.

4)      Test your links

Make sure your site works and test them in a browser. Once you have uploaded your new website or made any changes check that they work correctly. Load the page in a browser of your choice and test everything. There is nothing more unprofessional than a user clicking on one of your links that leads to a page that no longer exists.

There are many other concepts to keep in mind when linking internal links on your website, but keeping these simple 4 steps in mind will certainly help you on your way to creating a great user friendly website.

Thanks!

Jenny

Jenny Verman

Jenny Verman

Digital Marketing Manager

The Internet Marketing Academy

http://internetmarketingacademy.com

(Image by Stuart Miles at FreeDigitalPhotos.net)

ID-100243482Unlike when we are navigating through rush hour on the roads, when it comes to your website we all want traffic and lots of it! Its great seeing that you have over 1 million unique visitors a month, but this 1 million will not matter if they are literally clicking on and off your site instantly, also seeing your bounce rate percentage increase.

If you have the traffic but not converting your visitors into paying customers then you really need to do something about it!

Keeping traffic on your website is just as important as getting unique and existing customers onto your site in the first place, the longer a customer is looking round your pages, the more information they are gaining which increases your chance of closing a sale.

Here are 4 simple suggestions to keep your visitors on your site for longer:

1)    Use Video

We all love videos for the simple reason they are easy to understand and saves time reading pages and pages of content, so if you haven’t already got one on your website I advise you get one! The great thing about videos is that the user will be staying on the page longer to view it, someone may skim through your content in the matter of seconds where as a video will engage them to stay on the site to the end of the video which can be 2, 3 or in extreme cases 4 minutes long.

2)    Make Sure You Are Relevant To Your Keywords

If you are targeting a specific keyword and using it in your Meta tags, titles and pay per click campaigns, make sure your site is exactly what your search engine visitor is looking for. If you are advertising a product for example a lawnmower and your visitor clicks on and sees loads of images of hedge trimmers, they will simply click off straightaway and go and look at your competitors website.

3)    Make Your Content Interesting

You may offer a product or service which is damn right boring to write about, well it is up to you to make it interesting. You can do this through a range of images, videos or even by the style you write your content. Advertising a product in an interesting way will keep you in the back of your visitors mind and up your chance of them re-returning to your website for more information at a later date, this alone will increase your traffic levels.

4)    Make Your Content Is Easy To Follow

I am sure tip 4 will be of no surprise to you but you will be surprised how many website owners make this simple mistake! There is nothing more frustrating than reading an article that explains a product or service and ends up just confusing you even more. Sometimes it is hard for a business owner to get across what their product offers, this is down to the simple reason that are two involved with their business and know the product inside out. Remember when writing your content the person who will be reading it may know nothing about your company or what the product can offer them as a whole. It’s great to include fancy facts but make sure they are straightforward. I would recommend once you have finished writing your product description, ask a friend or colleague that knows nothing about the product at all to read it through and illiterate back to you what they feel the product can do. This will help you get a clear understanding from an individual who has no involvement with the products you offer.

In conclusion when you think about it, the steps you need to take in increasing your visitor time-on-site ratios are the same you would do when meeting with a client. You would showcase your product or service, (for your website in the form of a video), you would prepare for your meeting that the details and information you will be talking to the client with is relevant to their requirements (keywords), you would make sure you came across very positive and knowledgeable about your product (making the meeting interesting) and finally you would try and explain to your potential client the benefits of your product or service so that they understand it staying away from the techno waffle (making the content easy to follow).

These tips should help give you a good start in keeping your traffic but there are many other things you can try also. Keep an eye on your analytics and monitor what works and doesn’t as you try to keep your visitors for as long as possible.

Thanks!

Jenny

Jenny Verman

Jenny Verman

Digital Marketing Manager

The Internet Marketing Academy

http://internetmarketingacademy.com

(Image by Naypong at FreeDigitalPhotos.net)

ID-100162422Responsive web design (RWD) is a term used for a website designed to provide an optimal viewing experience. This incorporates text and navigation being easy to read with a minimal of resizing, panning and scrolling across a wide range of devices (including computer monitors of various sizes, laptops, IPADS, Kindles, Androids mobiles and many more). RWD is seen by many sources as a cost effective alternative to mobile apps.

Responsive Web Design History

RWD was first referred to by Ethan Marcotte in 2010 who described the theory and practice in his short book titled Responsive Web Design produced and published in 2011, if you haven’t read his seminar article about responsive web design, I highly recommend it!

Although RWD was around it did not really take off until last year as referred to by Mashable as “2013 the year of responsive web design”. 

So What Is The Need For Responsive Web Design?

As technology keeps progressing day by day you can now view a website browser on many devices including mobile phones, android tablets, IPhones, IPads, Kindles, TV’s, Computer Monitors and many more. With the progression of these technologies it means that the user’s expectations have also changed.  People expect to be able to use a device such as their mobile to browse a website just as easily as having to boot up a laptop or a computer. In response to this web design companies started creating mobile enabled versions of their websites. Looking back this wasn’t really a step forward but at the time it seemed like a quick, workable idea but meant that every website in respect had two versions, a desktop version and a mobile version, costing small to large organisations a lot of money to get a mobile compatible version of their site coded.

What Factors Make Up Responsive Web Design?

Here are two of the key ingredients behind responsive web design:

Fluid Grids

The first area to keep in mind when designing a responsive web design is the usage of what’s known as a fluid grid. Similar to Liquid layouts (which expands with the page and was never as popular as creating a fixed width layout), fluid grids go a full jump further!

Instead of designing a layout based on rigid pixels or percentage values, a fluid grid is designed more in terms of proportions to allow the layout to be squeezed or enlarged on to the relevant screen size. All the elements will resize in relation to one another.

Fluid grids are a very important part of creating a responsive web design website. For example a complex three-column layout isn’t going to work well on a smart phone when the width of the browser becomes too narrow, however responsive design incorporating media queries has sorted out this problem.

Media Queries

CSS3 Media queries allow you to gather data about the site visitor and use it to apply CSS Styles.

Ideally you would adjust your layout to perfectly match every device width; however putting the effort in to make this happen is not an option therefore you should target certain resolutions. I would recommend targeting the following pixel widths:

  • 320px
  • 480px
  • 600px
  • 768px
  • 900px
  • 1200px

In Summary

The size and spectrum of screen resolutions are forever changing and creating a different version of a website to meet every demand is physically not possible. Responsive web design addresses the situation head on and provides a cost effective solution. Although responsive web design is not a single way of working but is a collection of techniques, it is certainly taking over the web by a storm.

Thanks!

Jenny

Jenny Verman

Jenny Verman

Digital Marketing Manager

The Internet Marketing Academy

http://internetmarketingacademy.com

(Image by nokhoog_buchachon at FreeDigitalPhotos.net)

Web DesignWith your inbound marketing strategy in mind, it may be time to take a look at your web design. Whether you are making over an existing website or starting a brand new one, realise that there is more to web design than aesthetics. The content matters more than the design, and most of your prospects would agree.

Increasing Traffic

As you redesign your website, keep your goal in mind: increasing your number of visitors and leads, not just creating an interesting look. Think about your goals and take them into consideration every step of the way. Worry less about what colour the background is and more about how each and every aspect of your website has the potential to impact your overall success.

Adding Content – Continually

Statistically speaking, the more content you have, the more visitors your website will attract, and the faster your business will grow. And recently updated content is even better for SEO. So figure out ways to continually add fresh content, such as a blog.

Including The Right Elements

Speaking of a blog, your website really should have one. A blog makes it easy to add content on an ongoing basis, and helps you develop relationships with your customers. RSS makes it easier for others to stay up to speed on your website’s changes and updates. SEO gets you the right traffic, and well-designed landing pages are essential to converting that traffic. All modern websites need, at a minimum, these elements.

Protecting Your Assets

Avoid the pitfalls of web redesign by knowing what your assets are and keeping them intact. If you do outsource your web design, work closely with the designer to make sure the new design does not impact your marketing results in a negative way. Your most valuable website features, such as content, SEO, and conversion tools, should be carefully protected during a redesign. Web designers are great at what they do, but remember that their expertise is in design – not marketing. And stay away from the usual suspects: industry jargon, complicated animations, long walls of text, and too many images which may slow down load time (which search engines take into consideration).

Making Your Website Stand Out

Making content a higher priority than design does not mean making your website forgettable. Make sure your logo is recognizable, your tagline is descriptive and simple, and your colour scheme and graphics are contemporary. Use photos, bios, and testimonials to identify yourself and help users connect – with you and with each other. Give your visitors a memorable experience with engaging images, text, and prominent calls to action. This is where a good web designer can really shine – you know what your content should include; they know how to incorporate it in a stylish, user-friendly way.

Thanks!

Sean

Sean McPheat

Managing Director

The Internet Marketing Academy

http://internetmarketingacademy.com

(Image: freedigitalphotos.net; joesive47)

video cameraThere are three basic ways that you can use video to increase the engagement that website visitors have with your site. The first is simply to include videos on the website. The second is to have a video popup over the website, such as the videos where someone walks onto the screen and talks to the customer. The third is to incorporate a video background in your website design.

Include videos on the website

There is no reason your website should not have videos included on it somewhere. You can host the videos on a third-party video sharing system, such as YouTube, and imbed a video player that links to the video on your site. You can also host the videos on your own server, allowing you more flexibility in how the videos are displayed and played. Many WordPress themes used by Internet marketers already have the capability of including videos in the headers. You can also include videos in your blog posts. Adding a link from your YouTube video to your videos category or tag in your blog is also an excellent way to increase the link juice that flows to your site.

Have a video popup over the website

There are a number of services that will create professional videos of someone addressing your customer, which can be set to popup over the website. Make sure that your website design places the popup over a graphical element or in the whitespace around your content, rather than on top of something your visitor is in the middle of reading. The idea is to engage your customer, not annoy them. These popup videos should be short, and end with a call to action directing the visitor to interact in some way with your website.

Use a video background for your website

The latest trend in website design is to use looping video clips as the background for your website design. While there are sites that provide stock video footage you can use, it is best if you shoot your own video. That maximizes your ability to create exactly the video you want for your site design. When setting up your video shoot, make sure that there is plenty of negative space in the video for your other content to be displayed. Because you will need the negative space to be fixed, you will most likely use a fixed camera to film the video rather than panning across, in, or out on your scene. Videos should not have audio components, or if they do, the audio should be separate with an option for the website visitor to turn the audio on or off. Videos should be filmed in HD, and should be measured in seconds, not minutes.

Thanks!

 

Sean

 

Sean McPheat

Managing Director

The Internet Marketing Academy

http://internetmarketingacademy.com

 

(Image: Morguefile)

split testIn Internet marketing, as with any other type of marketing, continuous A/B testing of new ideas against your control marketing campaign ensures that you are always getting the best conversion rates possible. In classical marketing, a small percentage of each campaign audience receives the new campaign, while the bulk of the campaign audience receives the time-tested standard campaign, and at the end of the campaign the conversion rates are compared. If the new campaign has a higher conversion rate, it becomes the new standard. While this method works well for slower media such as direct mail campaigns, it is inefficient for use on the Internet.

Faster tests make money sooner

Rather than running an entire series of test campaigns and calculating conversion rates at the end of the series, using Google Analytics to conduct your A/B test allows the conversions to be calculated after just one day. If one of the choices is clearly outperforming the other, the percentage of people who are shown the different options can be automatically adjusted to favour the best performing option. This allows you to be getting more conversions and making more money much earlier in the testing process. The tests are also generally shorter, since they can be ended as soon as a clear winner is identified.

Test more options at once

Split tests are normally referred to as A/B tests, because you are comparing two options. However, you don’t have to limit yourself to two choices when using Google Analytics to conduct the test. Their model is known as a multi-armed bandit model, referring to a bank of slot machines or “one-armed bandits” that a gambler can play in rapid succession. Instead of simply changing the wording on your headline and testing both versions, you can simultaneously change the wording, the font, and the colour, or try multiple variations on the wording against each other.

Test a variety of elements

Google Analytics has taken the idea of split testing far beyond simple ad copy or marketing text. You can test a variety of graphical elements to determine which pictures sell better. You can test different versions of navigation to see which creates higher user engagement. You can test your search protocols and determine which algorithms return results that encourage conversions. You can test your formatting to see if different layouts produce better conversions. Best of all, unlike hand-coded A/B tests that require you to create separate pages on your website for each possibility to which the visitors are then randomly directed, all of these tests can be located on the same page with the Content Experiments API dynamically loading and tracking the appropriate option.

Thanks!

 

Sean

 

Sean McPheat

Managing Director

The Internet Marketing Academy

http://internetmarketingacademy.com

 

(Image: Morguefile)