Brace yourself – the entire nation is about to be engulfed in World Cup fever.
Flags will be wedged in car windows and on the front of houses, beer and crisp aisles in the supermarket will be bare and most of the nation instantaneously will be suffering from colds on the same day.
Most industries have some sort of seasonal increase – whether you are an ice cream man in the peak of July or the tree salesman at Christmas.
This seasonal demand can benefit all industries once every four years, it doesn’t matter what industry you’re in – most people love the World Cup.
A promotion that caught my eye was at Curry’s – where the customer chooses which promotion they can have. For every goal Brazil score the customer will receive £5 off their television they purchase – or for every goal England score they will receive £10 off.
Paddy Power unveiled their latest pundit for the World Cup yesterday – which turned out to be the unlikely choice of Stephen Hawking. They unveiled this while promoting their unrivalled offer of 100/1 for England to win the World Cup.
I accept that these companies have a lot larger marketing budget than most – however there is no budget on creativity.
Perhaps offer a discount on price if England were to progress from the group stages. Encouraging interaction between the customer, the business and the competition will make the experience a lot more exciting for everyone; especially the consumer.
Any promotions should be driven through social media and should try and attract social shares to make people more aware. A good, solid marketing campaign in the World Cup can attract masses of interest online and potentially through local press.
For the few weeks or so every four years the country becomes patriotic and beams with national pride – exploit this to your advantage and try to make it somehow relevant with your product or service.
With the World Cup just two weeks away, England may not win – but you certainly can.
The Internet Marketing Academy
(Image courtesy of Sailom at FreeDigitalPhotos.Net)