April 8, 2011

Many new internet marketers come into the industry with great product ideas, a targeted audience, and are ready to start making money.

The only problem is there is one skill that is necessary to master if you are going to make money online. And that’s writing great sales copy.

Now I know not everyone can pay 5 figures for a great copywriter to write their sales copy for them. However, I am going to share with you a great strategy to write a very good sales letter that could rake in some sales.

What you need to do is start collecting a swipe file of winning letters in your niche. These are basically advertisements you know have worked that you can use to get ideas for your own copy.

For example, if you are in the golf niche, you can go to golf magazines, look online, and find advertisements you see again and again.

Nine times out of 10 that advertisement is working well and you can easily add this to your swipe file of advertisements.

The best swipe files come from sites whose traffic is predominately paid traffic. For example, if you see the same Google Adwords ads over and over again over the span of several weeks…along with other paid traffic techniques such as banner advertising and Facebook, you can bet they are making money with that advertisement.

Further, you can get on mailing lists of offline direct marketers.  Go to their sites, buy a product of theirs, join their mailing list, and see what kind of offers they send you.  If you see the same offer over and over again, it’s a good assumption that sales letter is converting well.

So what do you do when you get these swipe files? Use them to generate ideas for your own ads!

For example, if you like the way a certain letter closed the sale, you can use a different version for your own letter. Just be careful not to copy the letter verbatim. You are swiping ideas…not copy.

There is nothing wrong with this. Copywriters have a swipe file they use for idea generators for their own copy. And you should start building up your swipe file so you can get ideas for your own promotions.

Looking for more copywriting tips? These articles will help:

Live, Love, Laugh!


Sean McPheat

Internet Marketing Academy

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