May 1, 2014

A lot of the clients we deal with (being polite) are quite old fashioned and have not turned the corner when it comes to social media.

The ability of something going viral within minutes is quite amazing, whether it be a video of a dancing dog or a great marketing campaign, for instance the latest four minute long Nike advert for the World Cup attracted over 30 million views on YouTube by being shared via the social media channels.

A story in this week’s news has been truly inspiring and highlights how powerful social media can be.

Stephen Sutton has been battling cancer since the age of 15 and found out that his illness was incurable early last year. He set up a page on Facebook called ‘Stephen’s Story’ which outlined a bucket list of 46 things he wanted to achieve.

Since the page has been introduced, Stephen has raised awareness and millions of pounds for charity.

Through Twitter, Stephen has attracted the attention of many high profile names that are supporting the cause, notably Jason Manford who held a comedy night to raise money for the cause and has been urging his followers to donate.

This is not the first time social media has been utilised for charity – the ‘no make-up selfie’ swept through social media this year raising over eight million pounds for Cancer Research UK.

With the men of the world feeling left out, this prompted them to post pictures of themselves with their genitalia in socks which also raised a notable amount of cash for charity.

A good campaign can develop and escalate very quickly via social media.

I am not for a second suggesting that you can develop such a campaign of the same magnitude as the previous ones suggested – but having a strong social media following can only be beneficial for your organisation.

A strong campaign can receive social shares that can be shared and shared again.

I think we can all be inspired by Stephen’s Story and you can donate to the Teenage Cancer Trust by texting ‘STEPHEN’ to 70300.



Ben Lyons copy

Ben Lyons

Marketing Assistant

The Internet Marketing Academy

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