October 18, 2011






The marketing opportunities of social media are well established.  Regardless of your industry, it will only become more important that you take part in these networking activities as time passes.  Social media is not a passing fad, and it becomes more integrated in daily living each year.  While Facebook took the social media network by storm and quickly rose to the top of the pyramid, these sites have existed for the past ten years or more.  Blogging is also a form of social media, as it is practiced, and it has been around even longer.  While it has only been in the past five years or so that social media has truly taken off, it can no longer be considered a passing trend.

Get Out There and Make Yourself Heard

The integration of mobile technology and social media makes it crucial that businesses interact with consumers via these networks.  After all, when was the last time you opened a phone book to find something?  It is much easier to look things up online.  Since search results are partially determined by social networking sites, if you do not have a presence on these sites your company can be effectively invisible.  Mobile phones are also making it more important to participate in social networks, as friends share favoured shopping locations and restaurants.  The Microsoft commercials for Bing are not much off the mark with how consumers now shop the market place, paying attention to friends’ opinions.  A sale can get more traction via social networking than it can through television advertising.  All it takes is the right person making a Facebook post or a tweet, and your store can go viral in a matter of minutes.

What to Say and How to Say It?

Remember, social media posts should not be predominantly about your company.  Get out there and start posting, but start with questions.  Ask consumers lots of questions and respond to as many replies as you can.  Also, share the humour.  Many businesses have started cultivating super serious images, which can be off putting to the consumer.  Make sure that your social media presence humanises your company.  Do not be afraid to make edgy posts.  While your views may not be the norm, a little controversy can get a lot of people talking.  Do not be deliberately offensive, but do not be afraid to take a stand either.  Consumers can respect an opinion backed up by fact, where they rarely respect a coward.  Take a stand on important issues, and be prepared to defend them.

Interact with people as if they were your friends and neighbours.  Treat them like respected guests in your network and like people that can take a joke.  They will be more likely to share humorous posts, and you will gain greater exposure.




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