August 23, 2011

Social media is now a top marketing opportunity for many growing companies.  There are almost a billion people involved in some form of social media, which makes this an ideal marketplace to offer products and services.  Don’t get caught up in only marketing on Facebook either.  Although it is the single largest opportunity, it is not the only one out there.  Twitter, LinkedIn, MySpace and YouTube are just a few of the other very well-known Social Media sites.  The vast array of opportunities for a free connection with potential customers make social media web sites an ideal opportunity to incorporate them in your overall marketing strategy.

More and more companies are recognising these options, without doing the proper research to make the strategy successful.  Jumping in to sink or swim is not the best option.  It often leads to failure that is difficult to recover from.  Before choosing to enter the social media marketplace, do your research.  Figure out which social media site will best market your product or service.  Always have a plan before you jump into a marketing push.

The following are some great tips to help you get started on social media marketing:

Choose the Right Site

The first step is all about research.  Visit the sites you are considering using for marketing purposes and find out how they work, who is the predominant user and what the most effective methods of making contact with potential customers are.  Don’t simply pick the most used site either, figure out if the platform of each site will work with the strategy you are pursuing.  Will Facebook, YouTube or Twitter best represent your company?  Information is the key to avoiding a desperate sales pitch that will push customers away rather than reel them in.

Honesty is the Best Policy

After you have picked the social media site that offers the best way to connect with customers it is time to unveil your pitch.  Keep in mind that sometimes a combination of social media sites is most effective so never box yourself in to only one site.  Also, never lie to the consumer.  With the easy methods available of sharing information through social media, a lie can hit your company hard and completely close that avenue of client building. Always tell the truth to potential customers and you will have much greater success marketing online.



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