December 5, 2013

Capture2With the holidays fast approaching, now is the time for small businesses to think of special ways to liven up their social media marketing strategy. Of course, there will be a lot of businesses that roll out big deals and special offers to celebrate the season. However, even if a company only has smaller surprises in mind for their customers and clients – or no surprises at all – there are still a number of ways to enjoy the festivities and fun of the season and to boost your own social media profile on sites including Facebook, Twitter, Pinterest, and even LinkedIn.

Promote a Festive Atmosphere

One thing to remember when it comes to marketing tips for the holiday season is to keep things festive and fun. Even if your social media site tends toward the informative for the rest of the year, the holiday season can be a great time to liven up your message and approach while still maintaining your image.

Choosing fun seasonal image, updating your profile image often, and hiring a designer to give your business logo a fun holiday twist are all great ways to add some holiday flair to your social media marketing approach during the holiday season.

Don’t Roll Out Holiday Deals All at Once

It can be tempting to unleash all your holiday promotions and deals all at once, especially when you are excited about what you have to offer. However, it can be wise to hold back. Just as part of the fun leading up to Christmas is the anticipation of the event, with presents waiting wrapped under the tree and advent calendars waiting to be opened day by day, unrolling great deals and offers in the days leading up to Christmas can be a fun treat for your followers. Additionally, having a regular schedule of promotions rolling out will encourage your followers to visit again and again.

Consider Holiday Themed Content and Media

No matter what industry you’re in, it’s likely that you can somehow tie it back to the holiday season. Use your specialised knowledge to offer people tips on having a happier, more festive, and safer holiday season. Whether you offer healthy eating tips for holiday treats, advice on getting proper exercise during all the holiday hustle and bustle, or style tips for holiday parties, your followers will be sure to enjoy the content that you have to offer during the holiday season.

Plan Ahead and Give Yourself Time Off

Everybody deserves a break, especially during the holidays. However, that doesn’t mean you want your social media pages running on empty. Remember to plan and prepare content, posts, images, and quizzes well in advance to update periodically to your social media accounts. This can ensure your social media continues to work for you, even when you’re enjoying the holiday festivities with your family and friends.





Sean McPheat

Managing Director

The Internet Marketing Academy

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