June 6, 2013

information signInfographics are graphic images that mix pictures and text in a way that conveys meaning quickly and easily. For the Internet marketer, a catchy infographic can be a traffic generating gold mine, as it is copied around the Internet, shared, and reposted, usually with a link back to the original site.

Tip #1: Use worthwhile information

The core of your infographic is the information it is conveying. Make sure that the information is from a credible source, and that it is complex and interesting enough to warrant repeating. Moreover, make sure that the information will be valuable to your target audience. Even at Christmastime, an infographic with the names of Santa’s reindeer will not generate much interest. An analysis of the derivations of the reindeer names, on the other hand, could be a great infographic for a holiday-related store.

Tip #2: Make the information easier to understand

Infographics distill complex information into easily understood nuggets. If your infographic is filled with so much text that it’s illegible, or you’re comparing items along four different axes at the same time, your infographic is failing at its primary mission. If the information isn’t easy to understand, no one will share or comment on it.

Tip #3: Find a new and different presentation

Everyone is familiar with pie charts. They’re boring and not worth sharing. Spice your data displays up, however, and people are much more willing to share them. One popular trick is to use cartoon graphics of whatever you are counting to represent each hundred, thousand, or other unit of measurement. You can also experiment with colour, layout, or other design features to make your infographic pop.

Tip #4: Talk to the industry, not about your company

You may care about the statistics relevant to your company. However, other people are unlikely to. Instead, create an infographic that other bloggers and social media users will find general enough that they can easily comment on it for their audiences. The text of the blog or news article in which you use the infographic can still refer to specifics about your company. Be sure that there is identifying information about your company on the infographic itself, so it’s clear where the infographic came from. Just don’t make it about your company.

Tip #5: Reference your sources

Provide a list of the sources you used in small print at the bottom of the infographic as well as referencing them in your blog or news article. That way, when the infographic is shared, the list of sources goes with it.

Tip #6: Offer a next step

Information is great, but information that helps a person to take action is even better! Make sure that your infographic offers a clear next step for people who read it. Ideally, make that next step one that involves your products or services.





Sean McPheat

Managing Director

The Internet Marketing Academy



(Image: Morguefile)

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