It’s becoming harder and harder to create SEO strategies.
Long gone are the days when you could pack your site with keywords and get an avalanche of incoming links all with the same anchor text.
Sorry, that is no more!
Instead, todays SEO is all about usability and search quality.
Googlebot is becoming more sophisticated every single month and all of the changes that are being made by Google all have one thing in common – usability and relevancy.
So what do you need to do?
Well, first and foremost whatever you do make sure you do it with your website visitors in mind rather than the search engines. Those people who do find your site, are they on there for a long time? Do they visit many pages? Can they find what they what? Does the site load easily and do they have a great user “experience”?
In fact it could work to your advantage. No longer do you have to crawl the internet for the latest “trick” or SEO tip. Instead just focus on providing a great user experience and by providing your prospects and clients with useful and quality content.
The rest will take care of itself…
The Internet Marketing Academy
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