Consumers are used to getting so much quality content for free on the internet, that they expect something in exchange for visiting your site. By offering them high quality, informative, engaging content, you can keep people coming back to your site, and ultimately bring them on board as clients.
But this means that not only do you have to constantly add content to your site, but also that it must always be top-quality content. Follow these tips to make sure that you’re generating content for your site that will keep your readers coming back day after day.
Keep the Ideas Coming
Inspiration is the most difficult part of content creation. Often, once you have an idea for the article, the actual content just flows out naturally. But where do you find the ideas? Surround yourself with potential inspiration, and capture the ideas when you think of them.
The best ideas are rarely entirely novel. Regularly read other industry blogs and follow industry leaders on twitter. When you’re constantly taking ideas in, you’ll find that your output naturally increases.
The second key is catching fleeting ideas when you think of them. When you read a marketing blog articles which gives you an idea for an article of your own, you need to record it in some way before you forget it. A notebook, a memo on your phone, anything works. Record everything that could possibly inspire you.
Thom Yorke, the front man for Radiohead, keeps a an ‘idea box,’ into which he puts a piece of paper with a word or phrase on it every time he’s inspired by a new idea. When he’s stuck for inspiration on a song, he pulls an idea of the idea box and gets writing.
Details, Details, Details
Nothing matters more than professionalism in marketing. Even the best content in the world will fall on deaf ears if the presentation is poor. Top content creators obsess over spelling and grammar, and make sure that their article titles are perfect.
If you’re not exactly a grammar pro, have someone else look over your articles for you before you publish them. It’s much easier to find the mistakes in someone else’s writing. As far as titles go, always rewrite your articles titles at least three times. The first one will rarely be the best. A great title should read like a newspaper headline – punchy, informative, and intriguing.
If your website offers regularly updated, quality content, customers will come naturally to you.