December 19, 2013

CaptureThe Internet has made vast strides in a very short period of time, and unsurprisingly the marketing tactics that worked just a few years ago are already becoming dated. The newest generation of users approaches the Internet much differently, and for anybody looking to reach a younger audience with their marketing message it’s crucial to know what these differences are.

The Shifting Face Of Facebook

Facebook has one of the biggest bases of users of any Internet platform, so needless to say it’s important. However, putting all of your efforts into Facebook may not be the best move – at least not anymore. While the site still sees millions of visitors every day, a growing number of these users are visiting from their mobile devices. So what does that mean for you? It means it might be prudent to start rethinking the way you direct your Facebook marketing strategy. Optimising your page for  mobile users may just be the wave of the future.

Is It Time To Adopt Instragram?

Many businesses have been slow to adopt Instagram and other simliar sites. It’s not difficult to see why. Instragram gives users relatively little space to upload content, and on the whole it has a much more anonymous feel than other types of social media. However, that can actually be a benefit when it comes to capturing an audience that has a notoriously short attention span and little time to spend taking in your marketing message.

Stay On Top Of The Latest Trends

Have you heard about Vine yet? If not, it may be time for you to do a little research. Vine allows users to upload six seconds worth of video – no more, and no less. Like Instragram, it doesn’t give you much room to promote your message. However, a well-made Vine can be an incredible attention-getter, and a great in to drive more people to your other platforms.

Just remember that trying too hard to be trendy can backfire. Don’t jump in the moment anything starts trending. Keep an eye on the latest developments, dip your toes in, and wait and see if the trend has lasting power. If you time everything just right, you could be at the forefront of the latest digital revolution with very little risk to your overall marketing strategy.

Integrate Your Platforms

With the ability to instantly connect your business’s Facebook, Twitter, Instagram, and YouTube, there’s no reason not to go cross-platform. Having spent much of their lives online, the newest generation of users sees the Internet a little bit differently. Regardless of the site they are on, social media is all part of one big experience.  Be sure you’re promoting the same message across all platforms, and that you’re giving users the ability to hop from site to site. In the modern day of marketing, this is more or less what they expect.




Sean McPheat

Managing Director

The Internet Marketing Academy

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