January 7, 2014

Social Media Coverage - Frame AngelYour social media accounts serve as the face of your business, and it’s important to always put your best face forward. Part of accomplishing this is ensuring that your social media accounts are a reputable a source of information. When your followers feel that they can trust the information that you portray on your social media accounts, they also feel that they can trust you – something that can be crucial when it comes to your marketing efforts.

Even minor missteps can be enough to tarnish your social media reputation. Big missteps can force you to take part in major damage control efforts, which can be costly and time consuming. Fortunately, just keeping a few things in mind can help ensure that your reputation stays pristine, regardless of your business and what you’re posting.

Practice Consistency

The personality that you portray through your social media accounts should be as consistent as possible. Being professional one moment and casual the next can lead followers to be uncertain about what to expect. In addition, remember to post consistently as well. Additionally, remember to post updates about special offers, contests, and sweepstakes and ensure that all the information on your account is consistently up to date.

Be More Than A Salesperson

Your followers know that you’re using your social media accounts to sell, but that doesn’t mean they want to feel like you’re forcing your message on them. Inundating followers with a message of “Buy, Buy, Buy” can lead potential customers to ignore your messages, or even lead them to stop following you. Focus instead on building up relationships with customers. Encourage conversation on your page, offer interesting and insightful content, and let the selling happen naturally.

Fact Check Everything

Everything that is posted on your account, from current news stories to quotes, should be fully fact-checked. Posting misinformation, even if you are unaware it’s misinformation, can lead to a major dent in your online reputation. Be sure to get your information from reliable sources, and if you do end up posting misinformation remember to offer a correction later – even if it is a seemingly minor detail.

Be Responsive – And Responsible

When customers ask questions or voice their concerns on your social media page, be sure to respond in a timely fashion. Not only will those customers see that you care enough to respond, but other customers will as well. Additionally, when you receive criticism through your social media page, remember to respond – but do so in a professional manner. Seeing that you are taking steps to address, and potentially correct, any concerns that a customer may have can play a big role in giving your business a social media reputation that will be a major boon to your marketing efforts.




Sean McPheat

Managing Director

The Internet Marketing Academy


(Image by Frame Angel at FreeDigitalPhotos.net)

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