July 14, 2011


Google+ is making waves across the internet as its limited release continues with much acclaim by its users.  Critics continue praising the new Google product as the David that could beat Goliath Facebook in the social networking game, and the world is waiting with bated breath to see what happens when Google+ is finally released to the rest of the world.

Most of those people are excited to use the popular tools Google+ offers them.  They want to create circles of connections rather than swimming through a sea of Facebook friends.  They want to get instant updates on feeds through Google’s new Sparks.  In general, they want to experience something different from the traditional Facebook approach to social networking.

Those in the marketing world, however, may be a bit reluctant to see the start of a new social network.  After all, keeping track of Twitter and Facebook and trying to work out the intricacies of those two services is difficult enough.  Learning to target individuals you should market to through Google+ may be an unwanted new challenge for many.

While it is difficult to understand exactly how significant Google+ will be on social networking and marketing, there are a few things that can be drawn from this limited release that look pretty promising to internet marketers – if they are willing to learn to utilise the service.

Closing the Information Loop

Until now Facebook has been a forbidden land to Google’s AdWords.  The company can follow you as you search all across the web, but the moment you step into the magical world of Facebook you disappear.

Marketers who use Google+ will be able to circumvent this problem that AdWords suffers through as the information loop must surely be extended to their new service.  This provides a huge opportunity for social media marketing – if you can see what users are doing inside of the social network you can fine tune your marketing strategies within that network to rope more customers in.

Targeting Circles

One of the features of Google+ that is being praised in every recess of the internet is the new circles feature which allows users to create different networks for different kinds of connections.  Close friends can be delegated to one circle, distant friends to another, family to their own and co-workers to yet another.  This way content that is posted by users can be limited to target a specific group.

These circles will likely come to be a huge opportunity for marketers.  If one person has an interest in a specific product, there is a pretty good chance that certain friends do too.  As such, if a Google allows marketers access to a particular person’s likes and dislikes (which is probable based on Facebook’s success with such an approach), they will be able to identify other users who may be interested through those circlets.

Most people are not able to try these ideas out yet.  But being ready as an online marketer to dive into the fray as soon as the service opens itself will prove very important in finding success quickly and before other marketers elbow out the competition.  Be prepared!


Thanks again,


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