July 7, 2011

When approaching mobile marketing for the first time, trying to understand how you can fit into that world can be difficult.  Many marketers simply are not familiar with the rules of the game, and working your way into mobile marketing may seem like a pretty daunting task.

It does not have to be this way.  There are actually very clear ways to get started in mobile marketing, and by doing a few specific things you can get your business oriented towards handhelds quickly and easily.  It takes some hard work, but anyone can be on the fast track to mobile success by following a few specific steps.

Make your Website Mobile

The number one mistake that people make when getting involved in mobile marketing is assuming that their currently existing website will work for mobile devices.  While users may be able to fight their way through your normal site on their handhelds, getting a designated website up and running is crucial.

It goes far beyond providing a clean mobile interface for visitors to navigate, although that certainly is part of it.  The bigger issue is getting your mobile site properly indexed by Google and other search engines to drive traffic to it.  Such services do distinguish between mobile and traditional websites, and having your website coming up on the wrong side of that fence can spell trouble when potential visitors are conducting web searches.

Take the time to put together a mobile website.  You customers will thank you for saving them the work of deciphering pages and you will reap the benefits of Google with greater results.

Go Local

Mobile internet already holds a large piece of the web browsing space and continues to grow in significance.  Yet of all the businesses that benefit from mobile marketing, those that are locational and local get the best out of such strategies.  Businesses like movie theatres and restaurants can greatly increase their business by focusing on mobile marketing strategies to drive traffic through their doors.

This is because mobile media is most often accessed when people are on the move, actually looking for something in a city.  As such, making sure your restaurant pops up when someone makes a blind search for places to dine in your city is quite important.

By utilising online tools such as Foursquare, mobile marketers can maximise their exposure and bring in as much traffic as is possible.

Treat Mobile Differently

Marketing for the mobile device is a challenge unlike any other.  As such, you must treat it differently than any other marketing venture you may have been involved with in the past.  Be mindful of what your customers are looking for and cater to their desires – they probably want quick, simple information, so make sure you give it to them.

Mobile marketing does not need to be as difficult as many people make it out to be.  By following simple steps like those outlined above anyone can find success in handhelds and drive their business to new and surprising heights.

Thanks again,


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