November 10, 2011


 

 

 

 

If you have not yet begun your holiday sales promotions, you are already running late.  Many businesses start putting together their holiday promotional material no later than September.  The reason for this is that the earlier you start with certain advertising methods, the best options are available.  For example, many websites often offers the best display slots on a first come first served basis.  The price is often similar, but the best slots go first.  However, even if you have not yet begun your holiday push there are some great strategies you can still pursue.

Banner Ad Campaigns

Determine your big sale items now, so you can send the information out to as many people as possible.  You may or may not have the lowest possible prices on some items, but that will not matter.  The lowest prices will sell out quickly, leaving people looking for reasonable.  As long as your sales price is moderately competitive, early web banner advertising on well trafficked sites can have some real benefits.  Try to either generate one huge advertisement that covers all of your sales items, or do a weekly sales ad that shows off different items.  Weekly banner ads leading up to Christmas can be a great way to maximise potential sales.  The slow release for sales information keeps customers coming back, time after time.

Slow Build to Maximum Coverage

Another basic technique is to start small, and slowly build your advertising coverage.  Few businesses can afford to advertise at full strength for long.  The alternative is to start with a sprinkle of advertising.  An online video ad promotion here or there combined with a gradual increase in the number of ads, peaking in the last two weeks before Christmas.   This method can be highly effective.  It also helps keep advertising costs as low as possible. The truly expensive part of the campaign only lasts for two weeks, with the more moderate pricing before that.  If you can not afford online video advertising, consider using local sites or social media as an option.  In either case, gradual escalation is a great way to get extensive market penetration on a limited budget.

Cross Promote with other Shops

Do not limit your business to direct promotions. There are great opportunities to combine your marketing budget with another store.  For example, a shoe shop might partner up with an outwear seller to maximise both locations advertising budgets.  Since neither store has a large budget individually, combining the two budgets to purchase the most popular advertising is a great way to effectively reach out to consumers during the winter holiday season.  Cross promotions can be effective in all types of media from email to SEO, and even for direct referrals.

 

Thanks!

 

Sean

Internet Marketing Academy

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