January 11, 2011

It’s no secret that having one time offers can boost your bottom line. Offering more of your products and services after the initial sale is a perfect time to get more people to buy from you.

However, most marketers really mess it up when it comes to writing copy for one time offers. Especially offers that are made immediately after the order, or “one click upsells” where people can automatically add more products to their shopping cart.

Here are some copywriting tips that could boost the conversions of your one-time offers.

First of all, people who buy your one time offers are already going to be “warmed up” to you. After all, they have already bought from you and all you need to do is carry on the sales conversation.

This may seem simple but a lot of marketers sell their one time offers like their lead product: with a lot of information and benefits about the seller to boost desire in the product.

The tested way to start off a one-time offer is to continue the conversation in your customer’s head. This is done by simply thanking her for the previous purchase and that you want to present another way they can solve their problem or better their life.

In other words, they are already a “warm” prospect. You don’t need to warm them up by talking to them as if they have never heard of you before.

As a result, expect your upsell copy to be shorter than usual.  Unless you are selling an item that’s way more expensive then your initial offer, your sales copy will be shorter in length.

It is a also a good idea to talk about the previous product/service they purchased in the copy.

For example, if you are selling an information product and you are upselling your customer on a more expensive home study course, you can tell your customer the upsell will show them the “HOW” of what the initial product covers—that they will get more of the benefits they want to experience. This is why they bought your lead product in the first place.

So take action on these copywriting tips for upsells. They could really boost your upsell conversions through the roof!

Live, Love, Laugh!


Sean McPheat

Internet Marketing Academy

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