January 11, 2011


It’s no secret that having one time offers can boost your bottom line. Offering more of your products and services after the initial sale is a perfect time to get more people to buy from you.

However, most marketers really mess it up when it comes to writing copy for one time offers. Especially offers that are made immediately after the order, or “one click upsells” where people can automatically add more products to their shopping cart.

Here are some copywriting tips that could boost the conversions of your one-time offers.

First of all, people who buy your one time offers are already going to be “warmed up” to you. After all, they have already bought from you and all you need to do is carry on the sales conversation.

This may seem simple but a lot of marketers sell their one time offers like their lead product: with a lot of information and benefits about the seller to boost desire in the product.

The tested way to start off a one-time offer is to continue the conversation in your customer’s head. This is done by simply thanking her for the previous purchase and that you want to present another way they can solve their problem or better their life.

In other words, they are already a “warm” prospect. You don’t need to warm them up by talking to them as if they have never heard of you before.

As a result, expect your upsell copy to be shorter than usual.  Unless you are selling an item that’s way more expensive then your initial offer, your sales copy will be shorter in length.

It is a also a good idea to talk about the previous product/service they purchased in the copy.

For example, if you are selling an information product and you are upselling your customer on a more expensive home study course, you can tell your customer the upsell will show them the “HOW” of what the initial product covers—that they will get more of the benefits they want to experience. This is why they bought your lead product in the first place.

So take action on these copywriting tips for upsells. They could really boost your upsell conversions through the roof!

Live, Love, Laugh!

Sean

Sean McPheat

Internet Marketing Academy

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Follow the IMA


Receive Blog Updates


Enter your email to get more internet marketing tips






Recent Blog Posts

The Qualities All Creative People Share

The Qualities All Creative People Share

Whether you asp ...
3 Mistakes All Start-Ups Should Avoid

3 Mistakes All Start-Ups Should Avoid

If you have inv ...
How To Improve Your Online Reputation

How To Improve Your Online Reputation

An online reput ...
Are Broken Links Holding You Back On Google?
Struggling To Stump Up Blog Content? Try This…

Categories


QUICK QUOTE

Please enter your details below &
what you're looking for and we will get
back to you with a quote

Name:

Phone:

Email:

Your message:


Services















Home | Training | Courses | Contact Us| XML Site Map | Blog RSS Feed | Feed

Internet Marketing Academy
Head Office:
GHL House
12 - 14 Albion Place
Maidstone
ME14 5DZ

Telephone: 0800 000 0000
Email: info@internetmarketingacademy.com

Terms & Conditions  |   Cookie Policy

Follow Us Online