February 27, 2014

I have seen this advert a handful of times over the last month or so but every time it comes on the TV I am glued to it. It never seems to get old!

The first time I watched it I had no idea it was even remotely related to a car, let alone the Mercedes-Benz brand, but when the point becomes clear at the end of the advert I had to applaud the marketing team behind it – because it just goes to show how one little off-the-wall idea can create something as memorable and viral as this brilliant TV ad.

I mean, who would have thought swaying chickens could ever have been linked to the way a car moves? If you haven’t seen this advert, take a look below – I’m sure you will be just as mesmerised as I was!



Louise Denny Profile Pic

Louise Denny

Head of Marketing

The Internet Marketing Academy


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