May 1, 2012

Email marketing campaigns are still a great way to give your audience great content on a regular basis. When your audience has given you their email address, they have given you permission to contact them. They want to hear from you, but they don’t want to be constantly bombarded with emails telling them to buy something or click here or go do this. Many email marketing campaigns fail because the list of contacts has been abused. Your contacts want to hear from you; therefore it is important to provide them with value. In order to decrease the number of unsubscribes per email marketing campaign, you need to nurture your list. Here are three ways to keep your list of contacts happy.

Give Give Give

One of the key components of successful email marketing is to come from a place of giving. You are building a relationship with your audience, not just telling them what they should buy. Each and every email that you send to your list must contain some element that is useful. You don’t have to give away everything, but giving your audience tips, advice or links to resources that can help them will let your readers know that you care about them.

Keep It Short

Time is the one resource where we all get the same amount of minutes each and every day. It is not uncommon for people to receive over 50 emails a day, if not a great deal more. When they open up the email from you, they should be able to read it quickly and conveniently. Design your email marketing strategy to include how your email will appear on a smart phone. The majority of individuals on your list will not be at their computer, they will be checking their email on their phone. Keep your emails short, sweet and to the point. You will have a higher conversion of people that click the links you share and that respond to your call to action.

Call To Action

What outcome do you wish to achieve with your email marketing campaign? All to often our audience will be flooded with emails from various lists that they have subscribed to. You need to give them a reason to open your email and you need to provide direction for a desired outcome. If your end goal is only to have them purchase your product of the moment, you will be disappointed. If your goal is to have them share your content, mention you on social networking platforms and vouch for you as an expert in your field, you will have success.

Email marketing is a form of marketing that has not been used properly by many businesses. For this reason alone, people are less apt to enter their email address. You must nurture this relationship and show your subscribers that you value them and you will value their business.

Happy Marketing!


(Image Creative Commons)

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