October 11, 2011





Social networking is the new basis for a lot of advertising efforts, either deliberate or by accident.  Viral advertising is something that companies strive to achieve, but in many instances it is impossible to determine what concepts will go viral versus those that will fizzle.  Instead of focusing on viral advertising, give-a-ways, coupons offers and contests are a great way to encourage shares and likes.

Give-a-Ways and other Promotional Gifts

Offering a promotional give away is a great way to get additional likes and page views.  Personalised mugs or tote bags are a nice item that many people enjoy owning.  Reusable water bottles are another solid choice from promotional items.  People are always interested in freebie items, so offering free gifts is a good way to engage new customers for minimal cost.

Special Coupon Offers are Terrific for Customer Buy-In

Coupons are an expanding market that more people are interested in everyday.  By offering customers coupons deals they can not get anywhere else, you can maximise your social media marketing efforts.   If the coupon is only available after becoming a fan of the page, you can get incredible value from minimal outlay.  A 20% off coupon is substantial enough for consumers to make the extra effort to track down your Facebook page.  Then, they are motivated to become a fan to get the extra discount offer.  If every fan has 100 friends, you get access to half a million people with only 5,000 coupon give aways.  Best of all, there is no up front or cash cost to this marketing strategy.  The only cost is a sales discount, which still allows for minimal profit.

Contests Engage and Delight Consumers

A contest is another way to encourage consumers to get involved with your company.  The next time you need to revamp your company image with a new logo or kick off a new marketing campaign, opening up some of the design to the public can have phenomenal results.  Asking for help and offering a couple of large prizes can save your company the cost of hiring a professional design team, while simultaneously getting solid value from campaign marketing efforts.  A good prize will bring in hundreds of thousands of submissions, and a tiered competition with public opinion weighing in on the results makes the entire process a solid marketing effort.

Use these three strategies to maximise your usage of social media as a marketing tool.  Online marketing requires a certain amount of customer interaction to be effective, and social media makes that easy.  Developing relationships with consumers has never been easier, so fully utilise all the angles offered by social networking.




Internet Marketing Academy

Internet Marketing TrainingInternet Marketing CourseInternet Marketing Blog

Leave a Reply

Your email address will not be published. Required fields are marked *


Follow the IMA

Receive Blog Updates

Enter your email to get more internet marketing tips

Recent Blog Posts

The Qualities All Creative People Share

The Qualities All Creative People Share

Whether you asp ...
3 Mistakes All Start-Ups Should Avoid

3 Mistakes All Start-Ups Should Avoid

If you have inv ...
How To Improve Your Online Reputation

How To Improve Your Online Reputation

An online reput ...
Are Broken Links Holding You Back On Google?
Struggling To Stump Up Blog Content? Try This…



Please enter your details below &
what you're looking for and we will get
back to you with a quote




Your message:


Home | Training | Courses | Contact Us| XML Site Map | Blog RSS Feed | Feed

Internet Marketing Academy
Head Office:
GHL House
12 - 14 Albion Place
ME14 5DZ

Telephone: 0800 000 0000
Email: info@internetmarketingacademy.com

Terms & Conditions  |   Cookie Policy

Follow Us Online