Pinterest has been the talk of the town in the States, but for the rest of us, the talk has been mild to non-existent. It isn’t that Pinterest isn’t available in the UK; it’s just that we are using Pinterest in a slightly different way. What is Pinterest and what are the major differences between UK use and American use of this new social networking platform?
What Is Pinterest?Pinterest is a social networking platform where users “pin” images and videos to their personal “pin boards”. Users are encouraged to share, follow and comment on what has been “pinned”. From a marketing standpoint, Pinterest is a virtual visual playground. You can easily drive traffic back to your site to purchase goods and services. Pinterest appeals to businesses that are visual in nature. One can find a plethora of interior designers, fashion designers, jewelry designers and other niche fields where their products and services are photogenic. For the UK audience, the realm of businesses that use Pinterest goes beyond the crafts and design realm. UK Pinterest users also leverage this site for SEO, marketing, content management, blogging resources, web stats, web analytics and public relations. How can UK users fully maximize the Pinterest platform?
Unlike the American audience for Pinterest, which is primarily female, the UK demographic is mainly male between the ages of 25 to 34. Most of these men are college educated and fall in the higher end of the socioeconomic scale. While the American audience sees 12,000,000 unique visitors, the UK sees only 200,000 unique visitors. What does this mean? If you have a business that caters to wealthy men between the ages of 25-34, you should consider using Pinterest for marketing ventures. Why? Because with a smaller audience you are more likely to have your goods and services seen by potential clients.
Engage And Make Money
If your business is a fit for the UK Pinterest audience, start pinning! I cannot stress enough that Pinterest is image based, thus make your images interesting. Each pin has a maximum width of 222 pixels with lengths that vary. You can have text, but it must be incorporated into your graphic. To turn these “pins” into actual dollars is based on how your website is set up. Can a potential customer visit your site and directly purchase an item or service? Similar to other marketing, your goal is to drive traffic to your site. Make sure there is a call to action on your site and an easy way for people to click “buy now”. Pinterest, as is the case with other social networking sites, will work for you if you “work it”. The key is to know whom you are trying to reach and if your demographic is within those 200,000 Pinterest users. If they are, it is worth your while to start engaging.