“A Facebook cover photo is the large image at the top of your Timeline. This is your chance to feature a unique image that represents who you are or what you care about.”
This is the official definition of a Facebook cover photo in their terms and conditions. So why not apply it to your own cover photo?
Try and be unique and creative whilst promoting who you are and what you care about the most as a business, whether it be your product or your values.
Below are some examples of some cover photos used and how they appeal to their specific type of customer:
This is a fantastic piece of marketing by McDonald’s by just using a cover photo. They have taken into consideration their customer; people who are at school or work who are procrastinating on social media. The image itself is someone procrastinating while thinking of food, creating an immediate relationship with the image and the customer.
HubSpot helps businesses with their marketing and they use a simple but effective cover photo. It highlights all of the products and services they offer and how to contact them to obtain these; all in their cover photo alone. The team look like they are approachable, easy to work with and personable which is especially important if they are going to be working closely with your business.
Adobe claim that they are “changing the world through digital experiences” and they are definitely backing this up with their cover photo. The isometric and intricate design show that they specialise in attention to detail, which would delight potential customers using their services.
Econsultancy helps businesses ‘achieve digital excellence’ through training them in digital marketing. The connotations of such an infographic for their cover photo displays that they are extremely knowledgeable in their field. By using such a table, the message they are trying to get across is that combining elements of marketing can make things happen and gain a reaction.
Think of a cover photo as a billboard and apply the following rules:
– What is your product or service and it is portrayed in the image
– Make sure it doesn’t look bland, make it inviting for the visitor of your page
– Make sure it is not the same as your profile picture, this should just be your logo
Apply those rules, be creative and visitors to your page will not go elsewhere.
The Internet Marketing Academy